diff --git a/app/scrcpy.1 b/app/scrcpy.1
index 802dab5e..1b81d05e 100644
--- a/app/scrcpy.1
+++ b/app/scrcpy.1
@@ -498,10 +498,18 @@ Default is "lalt,lsuper" (left-Alt or left-Super).
 .BI "\-\-start\-app " name
 Start an Android app, by its exact package name.
 
+Add a '?' prefix to select an app whose name starts with the given name, case-insensitive (retrieving app names on the device may take some time):
+
+    scrcpy --start-app=?firefox
+
 Add a '+' prefix to force-stop before starting the app:
 
     scrcpy --new-display --start-app=+org.mozilla.firefox
 
+Both prefixes can be used, in that order:
+
+    scrcpy --start-app=+?firefox
+
 .TP
 .B \-t, \-\-show\-touches
 Enable "show touches" on start, restore the initial value on exit.
diff --git a/app/src/cli.c b/app/src/cli.c
index d715a385..4b9be5d8 100644
--- a/app/src/cli.c
+++ b/app/src/cli.c
@@ -812,8 +812,14 @@ static const struct sc_option options[] = {
         .longopt = "start-app",
         .argdesc = "name",
         .text = "Start an Android app, by its exact package name.\n"
+                "Add a '?' prefix to select an app whose name starts with the "
+                "given name, case-insensitive (retrieving app names on the "
+                "device may take some time):\n"
+                "    scrcpy --start-app=?firefox\n"
                 "Add a '+' prefix to force-stop before starting the app:\n"
-                "    scrcpy --new-display --start-app=+org.mozilla.firefox",
+                "    scrcpy --new-display --start-app=+org.mozilla.firefox\n"
+                "Both prefixes can be used, in that order:\n"
+                "    scrcpy --start-app=+?firefox",
     },
     {
         .shortopt = 't',
diff --git a/server/src/main/java/com/genymobile/scrcpy/control/Controller.java b/server/src/main/java/com/genymobile/scrcpy/control/Controller.java
index b3ab34c3..0fdb6064 100644
--- a/server/src/main/java/com/genymobile/scrcpy/control/Controller.java
+++ b/server/src/main/java/com/genymobile/scrcpy/control/Controller.java
@@ -8,6 +8,7 @@ import com.genymobile.scrcpy.device.DeviceApp;
 import com.genymobile.scrcpy.device.Point;
 import com.genymobile.scrcpy.device.Position;
 import com.genymobile.scrcpy.util.Ln;
+import com.genymobile.scrcpy.util.LogUtils;
 import com.genymobile.scrcpy.video.VirtualDisplayListener;
 import com.genymobile.scrcpy.wrappers.ClipboardManager;
 import com.genymobile.scrcpy.wrappers.InputManager;
@@ -23,6 +24,7 @@ import android.view.KeyEvent;
 import android.view.MotionEvent;
 
 import java.io.IOException;
+import java.util.List;
 import java.util.concurrent.ExecutorService;
 import java.util.concurrent.Executors;
 import java.util.concurrent.ScheduledExecutorService;
@@ -599,10 +601,31 @@ public class Controller implements AsyncProcessor, VirtualDisplayListener {
             name = name.substring(1);
         }
 
-        DeviceApp app = Device.findByPackageName(name);
-        if (app == null) {
-            Ln.w("No app found for package \"" + name + "\"");
-            return;
+        DeviceApp app;
+        boolean searchByName = name.startsWith("?");
+        if (searchByName) {
+            name = name.substring(1);
+
+            Ln.i("Processing Android apps... (this may take some time)");
+            List<DeviceApp> apps = Device.findByName(name);
+            if (apps.isEmpty()) {
+                Ln.w("No app found for name \"" + name + "\"");
+                return;
+            }
+
+            if (apps.size() > 1) {
+                String title = "No unique app found for name \"" + name + "\":";
+                Ln.w(LogUtils.buildAppListMessage(title, apps));
+                return;
+            }
+
+            app = apps.get(0);
+        } else {
+            app = Device.findByPackageName(name);
+            if (app == null) {
+                Ln.w("No app found for package \"" + name + "\"");
+                return;
+            }
         }
 
         int startAppDisplayId = getStartAppDisplayId();
diff --git a/server/src/main/java/com/genymobile/scrcpy/device/Device.java b/server/src/main/java/com/genymobile/scrcpy/device/Device.java
index f51a433e..a2699076 100644
--- a/server/src/main/java/com/genymobile/scrcpy/device/Device.java
+++ b/server/src/main/java/com/genymobile/scrcpy/device/Device.java
@@ -27,6 +27,7 @@ import android.view.KeyEvent;
 
 import java.util.ArrayList;
 import java.util.List;
+import java.util.Locale;
 
 public final class Device {
 
@@ -264,6 +265,23 @@ public final class Device {
         return null;
     }
 
+    @SuppressLint("QueryPermissionsNeeded")
+    public static List<DeviceApp> findByName(String searchName) {
+        List<DeviceApp> result = new ArrayList<>();
+        searchName = searchName.toLowerCase(Locale.getDefault());
+
+        PackageManager pm = FakeContext.get().getPackageManager();
+        for (ApplicationInfo appInfo : getLaunchableApps(pm)) {
+            String name = pm.getApplicationLabel(appInfo).toString();
+            if (name.toLowerCase(Locale.getDefault()).startsWith(searchName)) {
+                boolean system = (appInfo.flags & ApplicationInfo.FLAG_SYSTEM) != 0;
+                result.add(new DeviceApp(appInfo.packageName, name, system));
+            }
+        }
+
+        return result;
+    }
+
     public static void startApp(String packageName, int displayId, boolean forceStop) {
         PackageManager pm = FakeContext.get().getPackageManager();