129 lines
5.7 KiB
Plaintext
129 lines
5.7 KiB
Plaintext
page.title=Promote Your App with Ads
|
||
page.metaDescription=Promote your app with AdWords to find new users at the right moment.
|
||
page.image=images/cards/adwords_2x.jpg
|
||
page.tags="users, ads, adwords"
|
||
@jd:body
|
||
|
||
<p>Users have a huge amount of choice when it comes to which apps they install and
|
||
use, so it’s important to actively find new ways to promote your app and drive
|
||
ongoing engagement. AdWords is a powerful and effective way to do both.</p>
|
||
|
||
|
||
<h2 id=drive_installs>Drive installs</h2>
|
||
|
||
<p><a href="http://adwords.google.com">AdWords</a> promotes your app to interested users where they spend time on phones and
|
||
tablets – with app install ads on Google Search, YouTube, Gmail, and within
|
||
apps and across the web on the Google Display Network. AdWords is a powerful
|
||
way to scale app promotion across Google networks and find customers that are
|
||
most likely to install your app. </p>
|
||
|
||
<p><a href="https://support.google.com/adwords/answer/6032059">Get started with AdWords app install ads</a>.</p>
|
||
|
||
<div style="display:inline-block">
|
||
<div class="figure-left" style="width:40%;">
|
||
<h3>From Google Play</h3>
|
||
<img src="/images/distribute/promote_ads_play.png">
|
||
<p class="figure-caption">Search ads on Google Play are still undergoing testing and not yet available to
|
||
buy. <a href="http://android-developers.blogspot.com/2015/02/a-new-way-to-promote-your-app-on-google.html">Find out more</a>.</p>
|
||
</div>
|
||
<div class="figure-right" style="width:40%;">
|
||
<h3>From apps</h3>
|
||
<img src="/images/distribute/promote_ads_search.png">
|
||
<p class="figure-caption">Connect with users as they search for content and services provided by your
|
||
app.</p>
|
||
</div>
|
||
</div>
|
||
|
||
<div style="display:inline-block">
|
||
<div class="figure-left" style="width:40%;">
|
||
<h3>From YouTube</h3>
|
||
<img src="/images/distribute/promote_ads_youtube.png">
|
||
<p class="figure-caption">Promote your app when users are watching related videos.</p>
|
||
</div>
|
||
<div class="figure-right" style="width:40%;">
|
||
<h3>From apps</h3>
|
||
<img src="/images/distribute/promote_ads_apps.png">
|
||
<p class="figure-caption">Reach users while they’re engaged with apps and games across the AdMob network.</p>
|
||
</div>
|
||
</div>
|
||
|
||
<div style="display:inline-block">
|
||
<div class="figure-left" style="width:40%;">
|
||
<h3>From the web</h3>
|
||
<img src="/images/distribute/promote_ads_web.png">
|
||
<p class="figure-caption">Reach users while they’re engaged with websites across the Google Display Network.</p>
|
||
</div>
|
||
<div class="figure-right" style="width:40%;">
|
||
<h3>From Gmail</h3>
|
||
<img src="/images/distribute/promote_ads_gmail.png">
|
||
<p class="figure-caption">Promote your app while users communicate and get things done in Gmail.</p>
|
||
</div>
|
||
</div>
|
||
|
||
<h3>Tips</h3>
|
||
|
||
<ul>
|
||
<li> Estimate how much an app user is worth to your business, so that you can work
|
||
out an appropriate cost-per-install that you’re willing to pay.
|
||
<li> Ensure that your ads and Play Store listing are compelling and clearly describe
|
||
your app’s value.
|
||
<li> Check that you’re accurately tracking and attributing installs by installing
|
||
the AdWords <a href="https://developers.google.com/app-conversion-tracking/">conversion tracking SDK</a>.
|
||
<li> Promote your app broadly across display, search, and video to reach even more
|
||
potential users and drive a higher volume of installs.
|
||
<li> Start with broader targeting and then fine tune your bidding once you’ve
|
||
assessed your campaign results.
|
||
<li> Use Conversion Optimizer to automate your bidding so that your ads target users
|
||
who are most likely to install your app.
|
||
<li> Use Conversion Optimizer for in-app buyers to automate your bidding so that
|
||
your ads target high value users who are most likely to make purchases in your
|
||
app.
|
||
</ul>
|
||
|
||
|
||
<h2 id=engage_with_users>Engage with users</h2>
|
||
|
||
<p>Getting a user to install an app is one thing, but you'll also want them to
|
||
open it regularly. AdWords offers app re-engagement tools to help your app stay
|
||
in mind with users who’ve already installed it on their phone. AdWords can
|
||
remind them of key features and encourage them to try your app again, or help
|
||
them complete an activity they didn't know your app could handle.</p>
|
||
|
||
<div>
|
||
<div class="figure-left" style="width:46%;">
|
||
<h3>From search</h3>
|
||
<img src="/images/distribute/promote_ads.png">
|
||
<p class="figure-caption">Add deep links to your app, then bring users straight
|
||
to relevant app content when they’re searching.</p>
|
||
</div>
|
||
<div class="figure-right" style="width:46%;">
|
||
<h3>From apps</h3>
|
||
<img src="/images/distribute/promote_ads_inapp.png">
|
||
<p class="figure-caption">Use remarketing and deep links to bring users to just the right
|
||
place in your app to re-engage and convert, from other apps and games they love.</p>
|
||
</div>
|
||
</div>
|
||
|
||
<h3>Tips</h3>
|
||
|
||
<ul>
|
||
<li> Track what users do in your app after they’ve clicked an ad, by installing the
|
||
AdWords <a href="https://developers.google.com/app-conversion-tracking/">conversion tracking SDK</a>.
|
||
<li> Advertise a compelling reason for users to re-engage with your app (such as a
|
||
reminder or a special offer).
|
||
<li> <a href="https://developers.google.com/app-indexing/webmasters/app">Add deep links</a> to your app that’ll take users directly to the parts of your app that will be
|
||
most relevant and interesting to them, where they can easily take action.
|
||
<li> Re-engage your app users across the display network with remarketing lists and
|
||
search with keywords.
|
||
<li> Use remarketing lists to target high value users so that you can drive more
|
||
conversions in your app.
|
||
</ul>
|
||
|
||
<h2 id="related-resources">Related Resources</h2>
|
||
|
||
<div class="resource-widget resource-flow-layout col-13"
|
||
data-query="collection:distribute/users/promotewithads"
|
||
data-sortOrder="-timestamp"
|
||
data-cardSizes="9x3"
|
||
data-maxResults="6"></div>
|