59 lines
2.3 KiB
Plaintext
59 lines
2.3 KiB
Plaintext
page.title=Drive engagement with AdWords Ads
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page.metaDescription=Keep users coming back. AdWords offers re-engagement tools to help your app stay top of mind with users.
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page.tags="engagement, adwords"
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page.image=images/cards/adwords_2x.jpg
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@jd:body
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<p>Successful apps keep users coming back again and again. AdWords offers app
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re-engagement tools to help your app stay top of mind with users who’ve
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already installed it on their phone. AdWords can remind them of key features
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and encourage them to try your app again, or help them complete an activity
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they didn't know your app could handle.</p>
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<p>
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<a href="https://support.google.com/adwords/answer/6032073">Get started with AdWords mobile
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app engagement campaigns</a>.
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</p>
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<div>
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<div class="figure-left" style="width:46%;">
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<h3>From search</h3>
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<img src="/images/distribute/promote_ads.png">
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<p class="figure-caption">Add deep links to your app, then bring users straight
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to relevant app content when they’re searching.</p>
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</div>
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<div class="figure-right" style="width:46%;">
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<h3>From apps</h3>
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<img src="/images/distribute/promote_ads_inapp.png">
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<p class="figure-caption">Use remarketing and deep links to bring users to just the right
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place in your app to re-engage and convert, from other apps and games they love.</p>
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</div>
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</div>
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<h3 id="tips">Tips</h2>
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<ul>
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<li> Track what users do in your app after they click an ad, by installing the
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AdWords <a href="https://developers.google.com/app-conversion-tracking/">conversion tracking
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SDK</a>.
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<li> Advertise a compelling reason for users to re-engage with your app, such as a
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reminder or a special offer.
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<li> <a href="https://developers.google.com/app-indexing/webmasters/app">Add deep links</a> to
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your app and bring users directly to the most relevant and interesting
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parts of your app, where they can easily take action.
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<li> Re-engage with your app users across the Display Network with remarketing lists
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and search with keywords.
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<li> Use remarketing lists to target high value users so that you can drive more
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conversions in your app.
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</ul>
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<h2 id="related_resources">Related resources</h2>
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<div class="resource-widget resource-flow-layout col-13"
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data-query="collection:distribute/engage/reengage"
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data-sortorder="-timestamp"
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data-cardsizes="9x3"
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data-maxresults="6">
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</div>
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