127 lines
6.2 KiB
Plaintext
127 lines
6.2 KiB
Plaintext
page.title=Distribution Control
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page.metaDescription=Reach the users you want, whenever you want.
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@jd:body
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<p>Deliver your apps to the users you want, on the devices you want, on <em>your</em> schedule. </p>
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<h2 id="instant">Instant publishing, instant updates</h2>
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<p>On Google Play, you can publish your products to customers instantly. Just
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upload and configure your product in the <span style="font-weight:500;">Google Play Android Developer Console</span>
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and press the Publish button—your app appears in the store listings within
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hours, not weeks.</p>
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<p>Once your app is published, you can update it as often as you want. You can
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change prices, configuration, and distribution options at any time through the
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Google Play Android Developer Console, without needing to update your app
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binary.</p>
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<p>Later, as you add features or address code issues, you can publish an updated
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binary at any time. Google Play makes the new version available immediately and
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notifies existing customers that an update is ready for download. To streamline
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the rollout across your customer base, Google Play also lets users accept
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automatic updates of your app, so that your updates are delivered and installed
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as soon as you publish them.</p>
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<h2>Reaching the customers you want</h2>
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<p>Google Play does more than connect your app with users—it helps you
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reach the broadest possible distribution across the Android ecosystem, while
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making sure that your app is only available to the audience that you want to
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reach.</p>
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<div style="float:right;margin-left:18px;border:1px solid #DDD;margin:1.5em;">
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<img src="{@docRoot}images/gp-dc-countries.png" style="width:400px;padding:4px;margin-bottom:0;">
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</div>
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<h3 id="geotargeting">Geographic targeting</h3>
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<p>You can use controls in the Google Play Android Developer Console to easily
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manage the geographic distribution of your apps, without any changes in your
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application binary. You can specify which countries and territories you want to
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distribute to, and even which carriers (for some countries). </p>
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<p>When users visit the store, Google Play makes sure that they are in one of
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your targeted countries before downloading your app. You can change your country
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and carrier targeting at any time just by saving changes in the Google Play
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Android Developer Console</p>
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<div style="float:right;margin-left:18px;border:1px solid #DDD;margin:1.5em;">
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<img src="{@docRoot}images/gp-supported-dev-requirements.png"
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style="width:400px;padding:4px;margin-bottom:0;">
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</div>
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<h3 id="captargeting">Capabilities targeting</h3>
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<p>Google Play also lets you control distribution according to device features
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or capabilities that your app depends on. There are several types of
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dependencies that the app can define in its manifest, such as hardware features,
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OpenGL texture compression formats, libraries, Android platform versions, and
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others.</p>
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<p>When you upload your app, Google Play reads the dependencies and sets up any
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necessary distribution rules. For technical information about declaring
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dependencies, read <a href="{@docRoot}guide/google/play/filters.html">Filters on
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Google Play</a>. </p>
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<p>For pinpoint control over distribution, Google Play lets you see all of the
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devices your app is available to based on its dependencies (if any). From the
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Google Play Android Developer Console, you can list the supported devices and
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even exclude specific devices if needed.</p>
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<h2 id="stats">Statistics for analyzing installs</h2>
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<p>Once you’ve published your app, Google Play makes it easy to see how it’s
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doing. The Google Play Android Developer Console gives you access to a variety
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of anonymized metrics that show your app’s installation performance measured by
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unique users and unique devices, across a variety of different dimensions such
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as country, Android version, device, country, carrier, and app version.</p>
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<div style="border:1px solid #DDD;margin:1.5em;margin-left:8%;width:608px">
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<img src="{@docRoot}images/gp-dc-stats-mini.png"
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style="width:600px;padding:4px;margin-bottom:0;">
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</div>
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<p>You can also view your installation data on timeline charts, for all metrics and
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dimensions. At a glance, these charts highlight your app’s installation peaks
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and longer-term trends, which you can correlate to promotions, app improvements,
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or other factors. You can even focus in on data inside a dimension by
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highlighting specific data points (such as individual platform versions or
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languages) on the timeline.</p>
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<p>So that you can “take your data with you”, you can download all of your
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installation data as a CSV file for viewing in the business program of your
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choice.</p>
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<h2 id="advanced">Advanced delivery options</h2>
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<p>Google Play offers convenient options for managing how your apps are
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delivered to users.</p>
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<p>In most cases, it’s easy to create an app that supports all of your targeted
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screen sizes and platform versions from a single APK. Distributing a single APK
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to all of your users is a highly recommended approach, because it’s the easiest
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way to manage and maintain the app. If you need to deliver a different APK to
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devices, Google Play provides a way to do that. </p>
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<p>An option called Multiple APK support lets you create multiple APK packages
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that use the same package name but differ in their OpenGL texture compression
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formats, screen-size support, or Android platform versions supported. You can
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upload all of the APKs to Google Play under a single product listing and Google
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Play selects the best APK to deliver to users, based on the characteristics of
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their devices. </p>
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<p>The APK Expansion Files option lets you upload up to two secondary downloads
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for each published APK, including multiple APKs. Each of the two expansion files
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can be up to 2GB each and can contain any type of code or assets. When you
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upload the expansion files, Google Play hosts them for free and handles the
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download of the files as part of the normal APK installation.</p>
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<h2 id="licensing">Protecting your App</h2>
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<p>To help you protect your application against piracy, Google Play offers a
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licensing service that you can implement in your app. It’s a network-based
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service that lets an application query a trusted Google Play licensing server to
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determine whether the application is licensed to the current device user.</p>
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