187f310a84
Got some post-submit comments on the Google Play distribute docs. This CL is for the easy ones that we can submit right away (page tags and a typo fix), since I can +2 it myself and submit right away. The larger comments (substantive changes in some material, and a change of a screenshot) we'll have to leave for a second CL, so we can confirm the changes. See first comment for doc stage location. bug: 25596006 Change-Id: Ib309ca04d243c0ac8b1bcb0d331574f6ff21f510
122 lines
4.0 KiB
Plaintext
122 lines
4.0 KiB
Plaintext
page.title=Increase installs with Store Listing Experiments
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page.metaDescription=Run experiments to find the best possible Play Store listing page.
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page.image=images/cards/distribute/users/experiments.png
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page.tags="ab testing, experiments, testing"
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Xnonavpage=true
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@jd:body
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<p>
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First impressions matter, so having the best possible Play Store listing page
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for your app is vital. Store Listing Experiments let you test combinations of
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text and graphics to find the ones that bring you the most installs.
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</p>
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<img src="{@docRoot}images/distribute/googleplay/hero-store-listing-experiment.png"
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srcset="{@docRoot}images/distribute/googleplay/hero-store-listing-experiment.png 1x,
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{@docRoot}images/distribute/googleplay/hero-store-listing-experiment_2x.png 2x"
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width="460">
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<p>
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Learn how to <a href=
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"https://support.google.com/googleplay/android-developer/answer/6227309"
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class="external-link">get started with Store Listing Experiments.</a>
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</p>
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<h3 id="planning">Tips for planning a successful experiment</h3>
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<ul>
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<li>Make sure that you have a question or objective in mind when designing
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your experiments.
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</li>
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<li>Test one attribute at a time to get the clearest results, but test
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similar changes in icons and feature graphics together, for example comparing
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use of character art against objects from a game.
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</li>
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<li>Start testing with your app icon, because it can have a huge impact on
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whether users pick your app from search results and category lists.
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</li>
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<li>Test all of your listing’s attributes; after icons, test screenshots and
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short descriptions as they are seen by users from search results and category
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lists. Test the feature graphic as a priority, as it has such a presence on
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your store listing’s page.
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</li>
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</ul>
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<h3 id="graphics">Tips for your graphics and text</h3>
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<ul>
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<li>Create up to three alternatives for your hi-res icon, feature graphic,
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screenshots, promo video, short description, and full description.
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</li>
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<li>Set up a Global experiment for graphics against your default language or
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a Localized experiment for both text and graphics in a specific language.
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Experiment with screenshots and their order.
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</li>
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<li>Be bold about testing different artwork, but iterate on the results to
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confirm and improve your findings.
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</li>
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<li>Make sure short descriptions clearly demonstrate an app or game’s value
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to users.
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</li>
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</ul>
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<h3 id="success">Tips for running successful experiments</h3>
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<ul>
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<li>Test one asset at a time, unless testing completely different designs for
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a store listing page against one another.
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</li>
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<li>Run your experiment for at least 7 days, even if you have enough traffic
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to get meaningful results in a few days. Depending on the percentage of your
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audience you’re showing the experiment too and the traffic on your listings
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page it may take anything from a few days to several weeks to get a
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result.
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</li>
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<li>Run your experiments with 50 percent of your audience, the maximum
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allowed, to get results faster; particularly for localized tests that may be
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visible to only a small percentage of your users.
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</li>
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<li>Check the banner on the Experiments page to see progress. Once enough
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data has been collected the winner is displayed and you can apply it to your
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store listing.
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</li>
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</ul>
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<p style="clear:both">
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</p>
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<!-- TBA
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<div class="dynamic-grid">
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<div class="headerLine">
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<h2 id="successes">See how other developers have successfully run Store
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Listing Experiments
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</h2>
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</div>
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<div class="resource-widget resource-flow-layout col-13"
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data-query="collection:distribute/googleplay/experiments/successes"
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data-sortOrder="-timestamp"
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data-cardSizes="9x3"
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data-maxResults="9"></div>
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</div>
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-->
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<div class="dynamic-grid">
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<div class="headerLine">
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<h2 id="related-resources">Related Resources</h2>
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</div>
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<div class="resource-widget resource-flow-layout col-13"
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data-query="collection:distribute/googleplay/experiments/related"
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data-sortOrder="-timestamp"
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data-cardSizes="6x6"
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data-maxResults="6"></div>
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</div>
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