37 lines
1.6 KiB
Plaintext
37 lines
1.6 KiB
Plaintext
page.title=Creative Vision for TV
|
||
@jd:body
|
||
|
||
|
||
<p>Users bring a specific set of expectations when watching TV, versus interacting with a phone or
|
||
tablet. The Android User Experience Team has developed the following guidelines for creation of
|
||
the Android TV platform and the apps that run on it.
|
||
</p>
|
||
|
||
|
||
<h2>Casual Consumption</h2>
|
||
|
||
<p>The TV is an entertainment interface, not a computer or mobile device. Optimize for
|
||
activities that put content at the center: from the casual posture of movie-watching, to
|
||
immersive gameplay, to hanging out with friends in a living room.</p>
|
||
|
||
<p>Users expect immediate access to content when they turn on a TV. Get users into the action
|
||
fast, be it the big game, their favorite show, or a game with friends. The next piece of content
|
||
to watch or play should only be a click or two away.</p>
|
||
|
||
|
||
<h2>Cinematic Experience</h2>
|
||
|
||
<p>Create immersive experiences for the user. Design for as little user interface and as much
|
||
content as possible on each screen. Use visual imagery, movement, and sound to inform and delight
|
||
users. Avoid using on-screen text to convey information and purpose. Tell your story with pictures
|
||
and sound.</p>
|
||
|
||
|
||
<h2>Simplicity</h2>
|
||
|
||
<p>Android TV is simple and magical. It’s all about finding and enjoying content and
|
||
apps with the least amount of friction. Minimize the number of navigation steps required to
|
||
perform actions. Build apps with the fewest screens possible between app entry and content
|
||
immersion. Avoid making users enter text whenever possible, and use voice interfaces when you
|
||
require text input.</p>
|