63 lines
2.8 KiB
Plaintext
63 lines
2.8 KiB
Plaintext
page.title=Open Marketplace
|
||
walkthru=1
|
||
|
||
@jd:body
|
||
|
||
<style>
|
||
blockquote {
|
||
color:#9933CC;
|
||
}
|
||
</style>
|
||
|
||
<p>Android offers an open distribution model, not a walled garden. Once you’ve developed an
|
||
app for Android and want to distribute it, you have choice.</p>
|
||
|
||
<p>Your final application is contained in an APK file that you can make available to users any
|
||
way you want. For example, you can upload it to your own web site to allow visitors to
|
||
install it onto their devices. More often, you’ll want to use a trusted
|
||
marketplace where users can discover and search for your apps.</p>
|
||
|
||
<p>How you choose to distribute your app affects precisely how many users your app will reach. Which
|
||
distribution provider you choose also affects the kinds of services available to you as a publisher,
|
||
such as licensing and in-app billing APIs, user bug reports, installation analytics, marketing
|
||
services, and more.</p>
|
||
|
||
<p>Among your choices is Google Play, the premier marketplace for selling and distributing apps
|
||
to Android users around the world. When you publish an app on Google Play, you reach hundreds of
|
||
millions of customers in over 130 countries.</p>
|
||
|
||
|
||
<h3>Your business, your customers</h3>
|
||
|
||
<blockquote>Google Play makes your apps available to your customers
|
||
immediately</blockquote>
|
||
|
||
<p>As an open marketplace, Google Play puts you in control of your business and makes it easy for
|
||
you to manage how you sell your products. You can publish whenever you want, as often as you want,
|
||
and to the exact set of customers you want.</p>
|
||
|
||
|
||
<h3>Visibility for your apps</h3>
|
||
|
||
<p>Beyond growing your customer base, Google Play helps you build visibility and engagement across
|
||
your apps and brand. As your apps rise in popularity, Google Play gives you higher placement in
|
||
weekly "top" lists and offers promotional slots in curated collections. You can engage customers
|
||
using rich, colorful product pages that feature app screenshots, videos, and user reviews, as well
|
||
as cross-marketing links to your other products.</p>
|
||
|
||
<h3>Flexible monetizing and distribution</h3>
|
||
|
||
<blockquote class="right">You can distribute
|
||
your apps free or priced and you can sell in-app products for additional revenue</blockquote>
|
||
|
||
<p>Google Play offers a choice of monetizing options to meet your business needs. You control the
|
||
pricing of your apps and in-app products—you can set and change prices at any time, even
|
||
individually in local currencies around the world. On purchase, Google Play handles transactions in
|
||
the buyer’s currency and makes payouts in your own currency.</p>
|
||
|
||
|
||
<p>After publishing, you can manage the distribution of your app. You can distribute broadly to all
|
||
markets and devices or focus on specific segments, devices, or ranges of hardware capabilities.
|
||
Google Play provides the tools for controlling distribution and ensures that your app is available
|
||
only to the users who you are targeting.</p>
|