81 lines
2.7 KiB
Plaintext
81 lines
2.7 KiB
Plaintext
page.title=Monetize Freemium Apps
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page.image=images/cards/card-monetize-freemium_16-9_2x.png
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page.metaDescription=Use Google Play In-app Billing and other tools to monetize your free apps.
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page.tags="in-app", "billing", "iap", "monetizing"
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@jd:body
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<p>
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Users are more likely to download free apps and games compared to priced
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ones. However, we provide you with a number of ways to monetize free apps,
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using <a href="{@docRoot}google/play/billing/index.html">In-app
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Billing</a>. With this tool you can sell digital goods that are:
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</p>
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<ul>
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<li>Durable — once purchased the item will always be available to the
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user, such as additional app features.
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</li>
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<li>Consumable — items that might be used progressively or expire after
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a period of time, such as a game booster or news subscription.
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</li>
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</ul>
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<p>
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A basic approach is to offer a free download with limited features or full
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features for a limited time. Then use an in-app purchase to unlock the full,
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unlimited app.
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</p>
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<div class="center-img" style="width:620px">
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<div style="float:right; width:300px; padding-left:1em;">
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<img src="{@docRoot}images/gp-freemium-1.jpg" class="border-img">
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<p class="img-caption">
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Consumable product purchase
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</p>
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</div>
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<div style="width:300px;float:left;">
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<img src="{@docRoot}images/gp-freemium-0.jpg" class="border-img">
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<p class="img-caption">
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Durable goods purchase
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</p>
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</div>
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</div>
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<p class="clearfloat">
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A more advanced approach is to offer a range of features and content items
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through in-app purchases. For example, in games you can offer users new
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levels, playing pieces, or other game features. In apps you can offer
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features or functionality that enhance the user experience either by
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extending existing features or offering new ones. Using this approach you can
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generate a continuing revenue stream from each app install.
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</p>
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<p>
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Any item offered as an in-app purchase can also be offered as a subscription.
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</p>
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<p>
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To get started with In-app Billing you need to set-up a Google payments
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<a href="{@docRoot}distribute/googleplay/start.html#merchant-account">Merchant
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Account</a> from Developer Console. You then define <a href=
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"{@docRoot}distribute/googleplay/developer-console.html#in-app-products">in-app
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products</a> in the Developer Console, integrate the In-app Billing API into
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your apps, and add the mechanisms to unlock features or deliver content.
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</p>
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<div class="headerLine">
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<h2 id="related-resources">
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Related Resources
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</h2>
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</div>
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<div class="resource-widget resource-flow-layout col-13"
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data-query="collection:distribute/monetize/freemium"
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data-sortOrder="-timestamp"
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data-maxResults="6"></div>
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