115 lines
4.8 KiB
Plaintext
115 lines
4.8 KiB
Plaintext
page.title=Monetize with Ads
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page.metaDescription=Ads are a quick and easy way to incorporate a monetization option into both your free and paid apps.
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page.tags="monetizing", "free", "freemium", "ads"
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page.image=/distribute/images/advertising.png
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@jd:body
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<div class="figure">
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<img src="{@docRoot}distribute/images/advertising.jpg" style="width:460px;">
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</div>
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<p>
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In-app advertising offers a quick and easy way to incorporate a monetization
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option into both your <a href=
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"{@docRoot}distribute/monetize/freemium.html">freemium</a>, <a href=
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"{@docRoot}distribute/monetize/premium.html">premium</a>, and <a href=
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"{@docRoot}distribute/monetize/subscriptions.html">subscription</a> apps. </p>
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<p>Using <a href=
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"http://www.google.com/ads/admob/monetize.html#subid=us-en-et-dac">AdMob</a>
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and the <a href="{@docRoot}google/play-services/ads.html">Google
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Mobile Ads SDK</a> included in Google Play Services, you’re able to add
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advertising into your apps, with just a few lines of code.
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</p>
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<p>
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When including ads in your apps you should consider:
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</p>
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<ul>
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<li>
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<p>
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<strong>Placement within your apps</strong> — Well placed ads will
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optimize your revenue by making it more likely that users will ‘click
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through’. Poorly placed ads can result in low click-through rates, and in
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the worse cases poor rating and users rapidly abandoning your apps. You
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can get advice on how to best place ads from the developer training on
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<a href=
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"{@docRoot}training/monetization/ads-and-ux.html">using
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ads</a>.
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</p>
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</li>
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<li>
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<p>
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<strong>Ad formats</strong> — Every app offers a different type of
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experience for users, so it’s important to consider the format of ads
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you’re using to ensure it’s compatible with the experience. While banner
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ads may work well for a flashlight utility app, an immersive gaming app
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may benefit more from a video interstitial. Mismatched ad formats may
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negatively affect your users’ experience and ad revenue, so try to select
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formats that fit well with the content and flow of your apps.
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</p>
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</li>
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<li>
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<p>
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<strong>Maximizing your performance</strong> — Ensure you’re optimizing
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your advertising revenue by maximizing your CPMs <em>and</em> fill rate.
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Often ad providers will cite very high CPMs but will have a low fill rate
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that can severely decrease your effective CPM, so look at both of these
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figures. Also consider using a <a href=
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"https://support.google.com/admob/v2/answer/3063564?hl=en&ref_topic=3063091#subid=us-en-et-dac">
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mediation</a> solution if you’d like to use multiple ad providers in your
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apps. Look for solutions that offer yield management or <a href=
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"https://support.google.com/admob/v2/answer/3379794?hl=en&ref_topic=3379793#subid=us-en-et-dac">
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network optimization</a> features to serve the highest paying ad for each
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impression.
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</p>
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</li>
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<li>
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<p>
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<strong>Exercising control options</strong> — A variety of ads promoting a
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broad selection of other services or apps may show up within you apps.
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Depending on your goals and the type of experience you want to provide
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your users, it may make sense to <a href=
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"https://support.google.com/admob/v2/answer/3150235?hl=enl#subid=us-en-et-dac">
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block</a> certain advertisements from appearing. Some developers don’t
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want apps in a similar category showing to their users, but some don’t
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mind.
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</p>
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</li>
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<li>
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<p>
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<strong>Cross promoting your other apps</strong> — Ads can be used for
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more than just earning revenue. Consider using <a href=
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"https://support.google.com/admob/v2/answer/3210452?hl=en#subid=us-en-et-dac">
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house ads</a> within your apps to create awareness and promote your
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entire portfolio of apps. When launching new apps, an easy way to quickly
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attract users is to promote directly to your existing customers.
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</p>
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</li>
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</ul>
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<p>
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To start monetizing with ads sign up for <a href=
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"http://www.google.com/ads/admob/#subid=us-en-et-dac">AdMob</a> and integrate
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the <a href="https://developers.google.com/mobile-ads-sdk/download">Google
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Mobile Ads SDK</a> into your apps. If you also need to manage direct deals
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with advertisers, consider using <a href=
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"http://www.google.com/doubleclick/publishers/small-business/index.html#subid=us-en-et-dac">
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DoubleClick for Publishers Small Business</a>.
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</p>
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<div class="headerLine"><h1 id="related-resources">Related resources</h1><hr></div>
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<div class="resource-widget resource-flow-layout col-13"
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data-cardSizes="9x3"
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data-maxResults="6"></div>
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