74 lines
2.8 KiB
Plaintext
74 lines
2.8 KiB
Plaintext
page.title=Monetize with Subscriptions
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page.image=images/cards/card-monetize_subscriptions_16-9_2x.png
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page.metaDescription=Sell subscriptions to your products to create continuing revenue streams.
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page.tags="in-app", "iap", "monetizing", "free", "trials"
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@jd:body
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<div class="figure">
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<img src="{@docRoot}images/gp-subscription-0.jpg">
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<p class="img-caption" style="width:300px;">
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In-App Subscriptions
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</p>
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</div>
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<p>
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Subscriptions provide an excellent opportunity to create continuing revenue
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streams. Subscriptions are similar to digital goods offered through <a href=
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"{@docRoot}google/play/billing/index.html">In-app Billing</a> but made
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available on a recurring monthly or annual basis.
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</p>
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<p>
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When users purchase subscriptions in your apps, Google Play handles all
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checkout details so your apps never have to directly process any financial
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transactions. Google Play processes all payments for subscriptions
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just as it does for standard in-app products and app
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purchases. This ensures a consistent and familiar purchase flow for your
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users and reduces cart abandonment rates.
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</p>
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<p>
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At a basic level you can offer use of your apps or access to their content on
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a subscription basis, using a <a href=
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"{@docRoot}google/play/billing/billing_subscriptions.html#trials">free trial
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subscription</a> to allow users to explore the apps or content.
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</p>
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<p>
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A more advanced approach is to offer specific features or content items as
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subscriptions within your apps. This way you can offer users basic or core
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features or content for free or part of the initial purchase and extended
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features or content as subscriptions. You can have multiple subscriptions
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active in an app at any one time.
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</p>
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<p>
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To get started with subscriptions you need to set-up a Google payments <a href=
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"{@docRoot}distribute/googleplay/start.html#merchant-account">Merchant
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Account</a> from the Developer Console. You then define subscriptions for
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published or draft apps in the <a href=
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"{@docRoot}distribute/googleplay/developer-console.html#in-app-billing">In-app
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Products</a> section of the Developer Console, integrate the In-app Billing
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API into your apps, and add the mechanisms to unlock subscribed features or
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deliver content.
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</p>
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<div class="sidebox" style="width:400px;float:left;margin-left:0">
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<p>
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<strong>Tip:</strong> Due to some direct carrier billing limits, we
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recommend monthly subscriptions. Annual subscriptions may exceed limits,
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causing the purchase to be blocked and you to lose that revenue.
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</p>
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</div>
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<p style="clear:both">
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</p>
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<div class="headerLine"><h2 id="related-resources">Related Resources</h2></div>
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<div class="resource-widget resource-flow-layout col-13"
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data-query="collection:distribute/monetize/subscriptions"
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data-sortOrder="-timestamp"
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data-cardSizes="9x3"
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data-maxResults="6"></div>
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