and delete all HR tags then delete all clearflots, because they add useless whitespace once the "headerLine" class is obsolete THEN, cleanup some HTML to fix float clearance issues. Change-Id: I023fdd70a7071cbb7a8dfde853f1393eb6c59fa0
260 lines
5.6 KiB
Plaintext
260 lines
5.6 KiB
Plaintext
page.title=Game Developer Best Practices
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page.image=/distribute/images/gp-games-practices.png
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page.metaDescription=Essential tips for launching successful games in Google Play.
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@jd:body
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<div id="qv-wrapper"><div id="qv">
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<h2>Best Practices</h2>
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<ol>
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<li><a href="#users">Get Users</a></li>
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<li><a href="#engage">Engage and Retain</a></li>
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<li><a href="#beyond">Beyond the Basics</a></li>
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<li><a href="#related-resources">Related Resources</a></li>
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</ol>
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</div></div>
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<p>
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The following best practices have enabled developers worldwide to build
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great, successful games for Google Play.
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</p>
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<div class="headerLine">
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<h2 id="users">
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Get Users
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</h2>
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</div>
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<h3>
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1. Optimize for great ratings
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</h3>
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<ul>
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<li>
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<p>
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<a href=
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"{@docRoot}distribute/googleplay/developer-console.html#alpha-beta">Beta
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test</a> to ensure your games are ready and poised for great ratings.
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</p>
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</li>
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<li>
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<p>
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Optimize graphics, frame rates, and responsiveness with the <a href=
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"http://android-developers.blogspot.com/2013/09/using-hardware-scaler-for-performance.html">
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Hardware Scaler</a> and <a href=
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"{@docRoot}training/graphics/opengl/index.html">OpenGL ES</a>.
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</p>
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</li>
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<li>
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<p>
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Be sure your APK is small, then provide game content through over-the-air
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downloads.
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</p>
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</li>
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</ul>
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<h3>
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2. Build buzz
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</h3>
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<ul>
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<li>
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<p>
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Build a community with social media, <a href=
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"{@docRoot}distribute/users/build-community.html">communities</a> to get
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and keep users talking.
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</p>
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</li>
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<li>
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<p>
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Promote your games with official <a href=
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"{@docRoot}distribute/tools/promote/badges.html">Google Play badges</a>
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and <a href="{@docRoot}distribute/tools/promote/linking.html">links to
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your products</a> on Google Play.
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</p>
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</li>
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<li>
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<p>
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If you ship on multiple platforms, doing so at the same time can maximize
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your marketing impact.
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</p>
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</li>
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</ul>
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<h3>
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3. Get Visibility
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</h3>
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<ul>
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<li>
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<p>
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First impressions count: <a href=
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"{@docRoot}distribute/users/your-listing.html">highlight</a> the game's
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best features in screenshots, videos, and description.
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</p>
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</li>
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<li>
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<p>
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Integrate Google Play Game Services, so your game is displayed in the
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<a href=
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"https://play.google.com/store/apps/details?id=com.google.android.play.games">
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Google Play Games App</a>.
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</p>
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</li>
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</ul>
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<div class="headerLine">
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<h2 id="engage">
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Engage and Retain
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</h2>
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</div>
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<h3>
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1. Keep users coming back
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</h3>
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<ul>
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<li>
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<p>
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<a href=
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"https://developers.google.com/games/services/common/concepts/achievements">
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Achievements</a>, <a href=
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"https://developers.google.com/games/services/common/concepts/leaderboards">
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leaderboards</a>, <a href=
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"https://developers.google.com/games/services/common/concepts/realtimeMultiplayer">
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multiplayer</a>, and <a href=
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"https://developers.google.com/games/services/common/concepts/cloudsave">cloud
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save</a> help engage users and bring them back.
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</p>
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</li>
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<li>
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<p>
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Hold tournaments and offer promotions, then announce them through
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<a href="{@docRoot}design/patterns/notifications.html">notifications</a>.
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</p>
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</li>
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<li>
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<p>
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Sign in users early, then automatically. Before their first sign-in, save
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progress locally.
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</p>
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</li>
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</ul>
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<h3>
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2. Give users a reason to invest their money
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</h3>
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<ul>
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<li>
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<p>
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A majority of the top grossing games use in-app purchases. Use them to
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unlock content and allow players to enhance their game play.
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</p>
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</li>
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<li>
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<p>
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<a href="{@docRoot}google/play/billing/index.html">Google Play In-app
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Billing</a> makes purchasing easy with several forms of payment.
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</p>
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</li>
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<li>
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<p>
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Provide content updates regularly to give users limited edition items to
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win or purchase.
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</p>
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</li>
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</ul>
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<h3>
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3. Earn players’ love
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</h3>
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<ul>
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<li>
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<p>
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<a href=
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"http://android-developers.blogspot.com/2013/10/improved-app-insight-by-linking-google.html">
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Measure</a> your campaigns to see what’s driving quality users to install
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your games.
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</p>
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</li>
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<li>
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<p>
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<a href=
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"{@docRoot}distribute/essentials/optimizing-your-app.html#measuring-analyzing-responding">
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Analyze in-game use</a> to steer content updates and prolong the life of your
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games.
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</p>
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</li>
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<li>
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<p>
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<a href=
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"http://android-developers.blogspot.com/2013/05/all-google-play-developers-can-now.html">
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Respond to reviews</a> and get valuable feedback from the community
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you’ve built.
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</p>
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</li>
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</ul>
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<div class="headerLine">
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<h2 id="beyond">
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Beyond the Basics
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</h2>
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</div>
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<ul>
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<li>
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<p>
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After you've launched in your market of strength, <a href=
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"{@docRoot}distribute/users/expand-to-new-markets.html">expand into other
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markets</a> strategically and <a href=
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"{@docRoot}distribute/tools/localization-checklist.html">localize</a>
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your apps as you go.
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</p>
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</li>
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<li>
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<p>
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Provide content <a href=
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"{@docRoot}distribute/engage/app-updates.html">updates on a regular
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basis</a> to keep users engaged.
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</p>
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</li>
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<li>
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<p>
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Building educational games? See the <a href=
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"{@docRoot}distribute/essentials/gpfe-guidelines.html">Education
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Guidelines</a>.
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</p>
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</li>
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</ul>
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<div class="headerLine">
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<h2 id="related-resources">Related Resources</h2>
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</div>
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|
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<div class="resource-widget resource-flow-layout col-13"
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||
data-query="collection:distribute/toolsreference/bestpractices/games"
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data-sortOrder="-timestamp"
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data-cardSizes="9x3,9x3"
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data-maxResults="6"></div>
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