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Doc change: add docs for edu opt-in.

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Dirk Dougherty
2013-06-23 17:33:15 -07:00
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docs/html/distribute/distribute_toc.cs
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<ul>
<li><a href="<?cs var:toroot ?>distribute/googleplay/edu/about.html">About</a></li>
<li><a href="<?cs var:toroot ?>distribute/googleplay/edu/start.html">Get Started</a></li>
<li><a href="<?cs var:toroot ?>distribute/googleplay/edu/guidelines.html">Guidelines</a></li>
<li><a href="<?cs var:toroot ?>distribute/googleplay/edu/contact.html">Sign Up</a></li>
</ul>
</li>

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@ -24,7 +24,7 @@ teachers and administrators buy, deploy, and use apps. </p>
Whether you have an existing educational app or are developing a fresh idea that
will unlock learning in the classroom &mdash; sign up to receive information about
the upcoming launch of Google Play for Education. To get your apps ready, read our
<a href="{@docRoot}distribute/googleplay/edu/start.html">guidelines</a> for building
<a href="{@docRoot}distribute/googleplay/edu/guidelines.html">guidelines</a> for building
educational apps.</p>
</p><a href="http://developer.android.com/edu/signup">Developer Sign Up »</a>
</div>

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page.title=Guidelines for Apps
page.metaDescription=Get your apps ready for Google Play for Education.
excludeFromSuggestions=true
@jd:body
<div style="position:absolute;margin-left: 636px;
margin-top:-76px;color:#777;">If you're interested<br>
<a href="{@docRoot}distribute/googleplay/edu/contact.html"
class="go-link"
style="display: block;text-align: right;">SIGN UP</a></div>
<div
style="background-color:#fffdeb;width:100%;margin-bottom:1em;padding:.5em;">You
can now include your apps in the Google Play for Education <a
href="{@docRoot}distribute/googleplay/edu/start.html#program">pilot program</a>,
getting it into the hands of participating schools and key influencers in the
education technology community. See <a href="start.html">Get Started</a> to
learn how to participate. </div>
<p>The sections below list the guidelines and requirements for apps
participating in Google Play for Education.
<p>Before you include your app in Google Play for Education, set up a <a
href="#test-environment">test environment</a> and make sure your app meets all
of the safety, usability, and quality guidelines given here. You can use the
linked resources to help
you develop a great app for students that offers compelling content and an
intuitive user experience on Android tablets.</p>
<p>In addition, ensure that your app complies with the terms of a <a
href="https://play.google.com/about/developer-distribution-agreement-addendum.
html" target="_policies">Google Play for Education Addendum</a>, as well as
the standard <a
href="http://play.google.com/about/developer-content-policy.html"
target="_policies">Google Play Developer Program Policies</a> and <a
href="http://play.google.com/about/developer-distribution-agreement.html"
target="_policies">Developer Distribution Agreement</a>.</p>
<h2 id="requirements">Safety First</h2>
<p>To participate, your apps must be designed to be appropriate for
the K-12 market. The basic requirements that your apps must meet are:</p>
<ol>
<li>Apps and the ads they contain must not collect personally identifiable
information other than user credentials or data required to operate and improve
the app.</li>
<li>Apps must not use student data for purposes unrelated to its educational
function.</li>
<li>Apps must have a content rating of "Everyone" or "Low Maturity" (apps with
a "Medium Maturity" rating are allowed, if they have that rating solely because
they allow communication between students).</li>
<li>App content, including ads displayed by the app, must be consistent with
the app's maturity rating. The app must not display any “offensive” content, as
described in the <a
href="http://play.google.com/about/developer-content-policy.html">Google Play
Developer Program Policies</a> and <a
href="https://support.google.com/googleplay/android-developer/answer/188189">
content-rating guidelines</a>.</p></li>
<li>Apps must comply with the Children’s Online Privacy Protection Act
and all other applicable laws and regulations.</li>
</ol>
<h2 id="inapp">Monetizing and Ads</h2>
<p>Google Play for Education provides a simple and secure environment for students
and teachers. To support that environment, priced or free apps that do not use in-app
purchases are preferred, as are apps that do not display ads. Apps that use in-app
payments or ads are acceptable, but you must declare those behaviors when opting-in
to Google Play for Education. Your app's use of in-app purchases or ads will be
disclosed to educators when they are browsing for content.</p>
<p>Follow the guidelines below to help your app receive the
highest ratings and offer the best possible user-experience.</p>
<p>If your app is priced or sells in-app products, you must:</p>
<ul>
<li>Sell all content and services through Google Play for Education</li>
<li>Allow Google Play to offer teachers limited free trials before purchase
(through business terms only, no development work is needed)</li>
<li>Disable in-app purchases if possible, or ensure that:
<ul>
<li>Users can access your app's core functionality for a classroom setting without
an in-app purchase.</li>
<li>In-app purchases are clearly identifiable in your UI.</li>
<li>You declare the use of in-app purchases at <a href="{@docRoot}distribute/googleplay/edu/start.html#opt-in">opt-in</a>.</li>
</ul>
</li>
</ul>
<p class="note"><strong>Note</strong>: In-app
purchases are blocked on Google Play for Education tablets at this time.</p>
<p>If your app displays ads, you should:
<ul>
<li>Disable the display of ads if possible, or ensure that:
<ul>
<li>Ads are not distracting for students or teachers</li>
<li>Ads do not occupy a significant portion of the screen</li>
<li>Ads content does not exceed the maturity rating of the app.</li>
<li>You declare the use of ads at <a href="{@docRoot}distribute/googleplay/edu/start.html#opt-in">opt-in</a>.</li>
</ul>
</li>
</ul>
<p>We discourage the use of ads within apps included in Google Play for Education.
While ads are allowed, please note that the Google Play for Education site will
flag apps that display ads, so educators can choose use apps that are ad-free.
Similarly, we also discourage any UI within your app that exposes in-app purchase
to students. <!--Please note that we may block access to in-app purchases on student
tablets.--></p>
<h2 id="approved">Educational Value</h2>
<p>Apps submitted to Google Play for Education will be evaluated by a
third-party educator network, which will review them based on alignment with <a
href="http://www.corestandards.org/" class="external-link"
target="_android">Common Core Standards</a> and other factors. This will help
make your content more discoverable for teachers and administrators as they
browse by grade level, subject, core curriculum, and other parameters. </p>
<p>Apps with highest educational value will have these characteristics:</p>
<ul>
<li>Designed for use in K-12 classrooms.</li>
<li>Aligned with a common core standard or support common-core learning.</li>
<li>Simple, easy to use, and intuitive for the grade levels the app is targeting.
App is relatively easy to navigate without teacher guidance. Not distracting
or overwhelming to students.</li>
<li>Enjoyable and interactive. App is engaging to students and lets them control
their experience.</li>
<li>Versatile. App has features make the it useful for more than one classroom
function or lesson throughout the school year.</li>
<li>Supports the "4Cs":
<ul>
<li><em>Creativity</em> &mdash; Allows students to create in order to express
understanding of the learning objectives, and try new approaches, innovation
and invention to get things done.</li>
<li><em>Critical thinking</em> &mdash; Allows students to look at problems in
a new way, linking learning across subjects and disciplines.</li>
<li><em>Collaboration</em> &mdash; Allows students and (if appropriate) educators
to work together to reach a goal.</li>
<li><em>Communication</em> &mdash; Allows students to comprehend, critique and
share thoughts, questions, ideas and solutions.</li>
</ul>
</li>
</ul>
<p>As you design and develop your app, make sure it offers high educational value
by addressing as many of those characteristics as possible.</p>
<h2 id="quality">App Quality</h2>
<p>Google Play for Education brings educational content to students and teachers
on Android tablets. Your apps should be designed to perform well and look great
on Android tablets, and they should offer the best user experience possible.
</p>
<p>High quality apps are engaging, intuitive, and offer compelling content.
Google Play for Education will highlight high-quality apps for easy discovery in
the store. Here are some recommendations for making your app easy for students
and teachers to enjoy.</p>
<ul>
<li>Meet Core app quality guidelines
<ul>
<li>Follow <a
href="{@docRoot}design/index.html">Android Design Guidelines</a>.
Pay special attention to the sections on <a href="{@docRoot}design/patterns/actionbar.html">Action
Bar</a>, <a href="{@docRoot}design/patterns/navigation.html">Navigation</a> and <a
href="{@docRoot}design/patterns/pure-android.html">Pure Android</a>.</li>
<li>Test your apps against the <a href="{@docRoot}distribute/googleplay/quality/core.html">Core
App Quality Guidelines</a>.</li>
</ul>
</li>
<li>Meet tablet app quality guidelines
<ul>
<li>Follow our best practices for tablet app development</li>
<li>Review the <a href="{@docRoot}distribute/googleplay/quality/tablet.html">Tablet App
Quality Checklist</a> and <a
href="http://android-developers.blogspot.com/2012/11/designing-for-tablets-were-here-to-help.html" target="_android">blog post on designing for tablets</a></li>
<li>Check your Optimization Tips in the Google Play Developer Console (if you've
already uploaded your app)</li>
</ul>
<li>Strive for simplicity and highest usability for students
<ul>
<li>Design your app so that teachers and students can use all capabilities of
your app without
having to sign-in to multiple accounts and remember multiple passwords.</li>
<li>Every student or teacher using a Google Play for Education tablet will already be
signed in with a Google account on the device. You can take advantage of that to provide a
simple, seamless sign-in experience in your app. A recommended approach is to use
<a href="{@docRoot}google/play-services/auth.html">Google OAuth 2 authorization</a>
through Google Play Services.</li>
</ul>
</li>
</ul>
<h2 id="test-environment">Test Environment</h2>
<p>To test your app and assess it against the guidelines in this document, it's
recommended that you set up a test environment that replicates the actual
environment in which students and teachers will run your app.</p>
<p>In general, you should use the test environment described in <a
href="{@docRoot}distribute/googleplay/quality/tablet.html#test-environment">
Setting Up a Test Environment for Tablets</a>, including a small number of
actual hardware devices that replicate the tablet form factors used in the
Google Play for Education.</p>
<h3 id="devices">Android tablets</h3>
<p>Google Play for Education uses primarily Nexus 7 and Nexus 10 devices, so
your testing can focus on those specific hardware devices. You can purchase the
devices from <a href="https://play.google.com/store/devices/details?id=nexus_7_16gb" target="_android">Google Play</a> and other stores. Although testing on Nexus
devices is preferred, you can test on other 7-inch or 10-inch tablets or virtual
devices if you don't have access to Nexus devices.</p>
<h3 id="conditions">Test conditions</h3>
<p>Once you've set up a suitable hardware environment, make sure to test your
apps under conditions that simulate those of schools. For example, Google Play
for Education lets administrators control or disable certain capabilities for
students, so it's good to test your app with those capabilities disabled. Below
are some conditions to test your app in, to ensure best results in the Google
Play for Education environment:</p>
<ul>
<li><em>Android version</em> &mdash; Test the app on devices running Android
4.2. Google Play for Education devices will be running Android 4.2 or higher
(API level 17).</li>
<li><em>Proxy server</em> &mdash; Test the app in network environment that uses
proxies. Many schools use proxies.</li>
<li><em>Secondary user account</em> &mdash; Test the app using a secondary user
account. Most Google Play for Education users will not be using the primary <a
href="{@docRoot}about/versions/jelly-bean.html#42-multiuser">multiuser</a>
account on their devices. For testing, create a secondary multiuser account on
your tablet.</li>
<li><em>No location services</em> &mdash; Test the app to make sure it works
properly with location services disabled. Many schools will disable location
services for student devices.</li>
<li><em>No In-app Billing</em> &mdash; Test the app to make sure it works
properly without access to In-app Billing. In-app purchases are blocked on
Google Play for Education devices at this time.</li>
<li><em>No Bluetooth</em> &mdash; Test the app to make sure it works properly
when Bluetooth is disabled. Many schools will disable Bluetooth on student
devices.</li>
<li><em>No access to network</em> &mdash; Test the app to make sure it works
properly when the device cannot connect to the internet. </li>
</ul>

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@ -1,5 +1,5 @@
page.title=Get Started
page.metaDescription=Get your apps ready for Google Play for Education.
page.metaDescription=Get Started with Google Play for Education
excludeFromSuggestions=true
@jd:body
@ -9,126 +9,250 @@ excludeFromSuggestions=true
class="go-link"
style="display: block;text-align: right;">SIGN UP</a></div>
<div style="background-color:#fffdeb;width:100%;margin-bottom:1em;padding:.5em;">You
can now include your apps in the Google Play for Education <a href="#program">pilot program</a>,
getting it into the hands of participating schools and key influencers in the education technology
community. See the sections below to learn more.</div>
<p>If you've got a great app for education or just an idea for one, plan to be a
part of Google Play for Education to reach even more teachers and students. It's
easy to participate, and you will be able to offer new or existing Android apps
using the familiar tools in Google Play.</p>
easy to participate, and you'll be able to offer new or existing Android apps
using familiar tools and processes in Google Play.</p>
<p>To get started, review the sections in this document and learn about the
safety, usability, and quality guidelines that apps should meet. Assess your
apps against these guidelines and make any adjustments needed. You can use the
linked resources to help you develop a great app for students that offers
compelling content and an intuitive user experience on Android tablets.</p>
<p>To get started, review the sections in this document and learn how to make
your apps available through Google Play for Education. Also make sure to read <a
href="{@docRoot}distribute/googleplay/edu/guidelines.html">Guidelines for
Apps</a> for information on the safety, usability, and quality standards that
your apps should meet. When your app is ready, you can opt-in to Google Play for
Education from the Developer Console.</p>
<h2 id="requirements">Safety First</h2>
<p>Note that the initial launch of Google Play for Education is planned for Fall
2013 and will include schools in the United States only, with support for other
countries to follow. At this time, please include your app in Google Play for
Education only if it is targeting the <strong>US K-12 market</strong>. </p>
<p>To participate, your apps must be designed to be usable and appropriate for
the K-12 market. The basic requirements that your apps must meet are:</p>
<h2 id="participate">How to Participate</h2>
<div style="float:right; padding-top:2em;"><img
src="{@docRoot}images/gp-edu-process.png"></div>
<p>Google Play for Education lets you put your educational apps in front of a
new audience of teachers and students. You can develop and publish using
familiar tools and processes, such as your existing Developer Console account
and your current distribution and pricing settings. It's easy to participate
&mdash; the sections below outline the process.</p>
<h3 id="basic-info">1. Understand guidelines and policies</h3>
<p>To prepare for a successful launch on Google Play for Education, start by
reviewing the guidelines for educational apps in Google Play and the policies
that apply to your apps. See <a
href="{@docRoot}distribute/googleplay/edu/guidelines.html">Guidelines for
Apps</a> for details.</p>
<p>Also, make sure that your are familiar with the policies that your app must
comply with, including
<a href="http://play.google.com/about/developer-content-policy.html" target="_policies">content
policies</a>, the <a
href="http://play.google.com/about/developer-distribution-agreement.html"
target="_policies">developer agreement</a>, and <a
href="https://play.google.com/about/developer-distribution-agreement-addendum.
html" target="_policies">Google Play for Education Addendum</a>.</p>
<h3 id="developing">2. Design and develop a great app for education</h3>
<p>A great app for educators and students is designed for classroom use, looks
great on tablets, and delivers a compelling feature set for teachers and
students. If you are developing an app for education, make sure that it is
appropriate for K-12 classrooms, offers educational value, and is refined to
offer a polished, high-quality tablet experience.</p>
<p>Assess your app against the criteria listed in <a
href="{@docRoot}distribute/googleplay/edu/guidelines.html">Guidelines for
Apps</a> and plan on supporting them to the greatest extent possible. In some
cases you might need to modify your features or UI to support the requirements
of the classroom use-case. It's a good idea to identify those areas early in
development so that you are able address them properly. </p>
<p>With Google Play for Education, optimizing your app for tablets is a crucial
part of getting your app ready for distribution to educators. A variety of
resources are available to help you understand what you need to optimize for
tablets &mdash; a good starting point is the <a
href="{@docRoot}distribute/googleplay/quality/tablet.html">Tablet App Quality
Guidelines</a>. </p>
<p>Throughout design and development, it's important to have a suitable device
on which to prototype and test your user experience. It's highly recommended
that you acquire one or more tablet devices and set up your testing environment
as early as possible. The recommended hardware device that replicates the Google
Play for Education environment is the Nexus 7, which is available from <a href="https://play.google.com/store/devices/details?id=nexus_7_16gb" target="_android">Google Play</a> and other stores.</p>
<p>Proper testing and quality assurance are key aspects of delivering a great
app for teachers and students. Make sure you set up a <a
href="{@docRoot}distribute/googleplay/edu/guidelines.html#test-environment">
proper test environment</a> to ensure that your app meets guidelines under
realistic conditions.</p>
<h3 id="opt-in">3. Opt-in to Google Play for Education and publish</h3>
<div class="sidebox-wrapper">
<div class="sidebox">
<h2>Before you opt-in</h2>
<p>To participate in Google Play for Education, you must agree to a <a
href="https://play.google.com/about/developer-distribution-agreement-addendum.html"
target="_policies">Google Play for Education Addendum</a>
to the standard Developer Distribution Agreement.</p>
<p>Before you opt-in, review the Addendum completely and make any necessary
modifications to your app.</p>
</div>
</div>
<p>When you've built your release-ready APK and tested to ensure that it meets
the <a href="{@docRoot}distribute/googleplay/edu/guidelines.html">app guidelines</a>,
upload it to the Developer Console, create your store listing, and set
distribution options. If you aren't familiar with how to prepare for launch on
Google Play, see the <a
href="{@docRoot}distribute/googleplay/publish/preparing.html">Launch Checklist</a>. </p>
<p>When your app is ready to publish, you can <em>opt-in</em> to Google Play for
Education from the Developer Console. Opt-in means that you want your app to be
made available to educators through Google Play for Education, including review,
classification, and approval by our third-party educator network. Note that
opt-in does not affect the availability of your app in Google Play Store.</p>
<p>Opt-in also confirms that your app complies with <a
href="http://play.google.com/about/developer-content-policy.html"
target="_policies">Google Play Developer Program
Policies</a> and the <a
href="http://play.google.com/about/developer-distribution-agreement.html"
target="_policies">Developer Distribution Agreement</a>,
including a <a
href="https://play.google.com/about/developer-distribution-agreement-addendum.
html" target="_policies">Google Play for Education
Addendum</a>. If you are not familiar with these policy documents or the
Addendum, make sure to read them before opting-in. </p>
<p>Here's how to opt-in to Google Play for Education for a specific app:</p>
<ol>
<li>Apps and the ads they contain must not collect personally identifiable
information other than user credentials or data required to operate and improve
the app.</li>
<li>Apps must not use student data for purposes unrelated to its educational
function.</li>
<li>Apps must have a content rating of "Everyone" or "Low Maturity" (apps with
a "Medium Maturity" rating are allowed, if they have that rating solely because
they allow communication between students).</li>
<li>App content, including ads displayed by the app, must be consistent with
the app's maturity rating. The app must not display any “offensive” content, as
described in the <a
href="http://play.google.com/about/developer-content-policy.html">Google Play
Developer Program Policies</a> and <a
href="https://support.google.com/googleplay/android-developer/answer/188189">
content-rating guidelines</a>.</p></li>
<li>In the Developer Console All Applications page, click the app you want to
opt-in. </li>
<li>Under Pricing and Distribution, scroll down to find "Google Play for
Education" and the opt-in checkbox. </li>
<li>Click the checkbox next to "Include my app in Google Play for
Education..."</li>
<li>After you've opted-in, find the "Ads" and "In-app purchases" checkboxes below.
Check each checkbox that applies. Your app's use of ads or in-app purchases will
be shown to educators when they are browsing your app. </li>
<li>Click "Save" to save your Pricing and Distribution changes.</li>
</ol>
<div style="clear:both;margin-top:1.5em;margin-bottom:1.5em;width:660px;">
<img src="{@docRoot}images/gp-edu-optin.png" style="border:2px solid #ddd;width:660px;">
<p class="image-caption"><span style="font-weight:500;">Opt-in for apps</span>:
Include your app in Google Play for Education by opting-in from the Developer Console.</p>
</div>
<h2 id="approved">With the Help of Educators</h2>
<p>Once you save changes and publish your app, the app will be submitted to our
third-party educator network for review and approval. If the app is already
published, it will be submitted for review as soon as you opt-in and save your
changes. </p>
<p>App content submitted to Google Play for Education will be reviewed by
educators who will categorize the apps and align them with <a
href="http://www.corestandards.org/" class="external-link"
target="_android">Common Core Standards</a>. This will help make your content
discoverable in a way that is easy for teachers and administrators. </p>
<p class="note"><strong>Note</strong>: Google Play for Education is part of
Google Play. When you publish an app that's opted-in to Google Play for
Education, the app becomes available to users in Google Play right away. After
the app is reviewed and approved, it then becomes available to educators in
Google Play for Education.</p>
<h3 id="review">4. Track your review and approval</h3>
<h2 id="secure">Sold Simply</h2>
<p>Google Play for Education provides content to educators in a way that's
properly organized by subject, grade level, and common core standards (where
applicable). To ensure high educational value and proper classification, we work
with a third-party educator network to review and approve apps before making
them discoverable through the Google Play for Education browsing tools. </p>
<p>Google Play for Education provides a simple and secure environment in which
educators can buy apps in a way that's easy for schools &mdash; through purchase
orders. Your apps must support this environment by ensuring that they:</p>
<p>Our third-party educator network will evaluate apps according to educational
value and alignment with K-12 core standards, then assign the metadata for
subject, grade level, and core curriculum that makes them easily browseable for
educators. To understand how your apps will be evaluated, please see the <a
href="{@docRoot}distribute/googleplay/edu/guidelines.html">Guidelines for
Apps</a> document.</p>
<ul>
<li>Sell all content and services through Google Play for Education</li>
<li>Permit Google Play to offer teachers limited free trials before purchase
(through business terms only, no development work is needed)</li>
</ul>
<p>As soon as you opt-in to Google Play for Education and publish, your app is
queued for review by our third-party educator network. The review and approval
process can take <strong>3-4 weeks or more</strong>. You'll receive notification
by email (to your developer account address) when the review is complete, with a
summary of the review results. </p>
<p>In addition, it's highly recommended that your apps:</p>
<ul>
<li>Disable in-app purchase in any UI accessible to students.</li>
</ul>
<h2 id="quality">High Quality and Usability</h2>
<p>Google Play for Education brings educational content to students and teachers
on Android tablets. Your apps should be designed to perform well and look great
on Android tablets, and they should offer the best user experience possible.
<p class="note"><strong>Note</strong>: Until the full product launch in Fall
2013, please expect the initial review of your app to take longer than usual.
</p>
<p>High quality apps are engaging, intuitive, and offer compelling content.
Google Play for Education will highlight high-quality apps for easy discovery in
the store. Here are some recommendations for making your app easy for students
and teachers to enjoy.</p>
<p>At any time, you can check the review and approval status of your app in the
Developer Console, under "Google Play for Education" in the app's Pricing and
Distribution page. There are three approval states:</p>
<ul>
<li>Meet Core app quality guidelines
<ul>
<li>Follow <a href="{@docRoot}design/index.html">Android Design Guidelines</a>.
Pay special attention to the sections on <a href="{@docRoot}design/patterns/actionbar.html">Action
Bar</a>, <a href="{@docRoot}design/patterns/navigation.html">Navigation</a> and <a
href="{@docRoot}design/patterns/pure-android.html">Pure Android</a>.</li>
<li>Test your apps against the <a href="{@docRoot}distribute/googleplay/quality/core.html">Core
App Quality Guidelines</a>.</li>
</ul>
</li>
<li>Meet tablet app quality guidelines
<ul>
<li>Follow our best practices for tablet app development</li>
<li>Review the <a href="{@docRoot}distribute/googleplay/quality/tablet.html">Tablet App
Quality Checklist</a> and <a href="http://android-developers.blogspot.com/2012/11/designing-for-tablets-were-here-to-help.html"
class="external-link;" target="_android">blog post on designing for tablets</a></li>
<li>Check your Optimization Tips in the Google Play Developer Console (if you've already uploaded your app)</li>
</ul>
<li>Strive for simplicity and highest usability for students
<ul>
<li>Design your app so that teachers and students can use all capabilities of your app without
having to sign-in to multiple accounts and remember multiple passwords. </li>
<li>For best experience, use Google sign-in in your apps, which provides seamless authentication
across apps. <!--Google Account login service and integrate with Google Drive where appropriate. --></li>
</ul>
</li>
</ul>
<p>In addition, it's highly recommended that your apps:</p>
<ul>
<li>Disable advertisements in any UI accessible to students.</li>
<li><em>Pending</em> &mdash; Your app was sent for review and the review
is not yet complete.</li>
<li><em>Approved</em> &mdash; Your app was reviewed and approved. The app
will be made available directly to educators through Google Play for Education.
Until the full product launch later this year, your app will be available to a
limited number of educators through the <a
href="{@docRoot}distribute/googleplay/edu/start.html#program">pilot program</a>.
Once your app is approved, you can update it at your convenience without needing
another full review. </li>
<li><em>Not approved</em> &mdash; Your app was reviewed and not approved.
Check the notification email for information about why the app was not approved.
You can address any issues and opt-in again for another review. </li>
</ul>
<p>If you have questions about the review status of your app, follow the process
discussed in the next section. </p>
<h2 id="strategies">Strategies for Development</h2>
<h3 id="appeal">5. Get support or appeal your review results</h3>
<p>If you have an existing educational app in Google Play, the classroom
environment offered by Google Play for Education presents a slightly different
set of needs, requirements, and also opportunities.</p>
<p>After your app is reviewed you'll receive an email giving you the review
results, including whether the app was approved, how the app was classified, and
what issues may need to be addressed. You'll receive the email at the address
you specified for your developer account. </p>
<p>We're working to give you the tools you need to build for the classroom
environment from a single APK, delivered as a single product to all of your
users in Google Play. Our goal is to let you customize your app's UI and
features as minimally or deeply as you need, to provide a simple, intuitive, and
beautiful learning experience. </p>
<p>If you believe your app was reviewed or classified incorrectly, you will be
able to appeal and request reconsideration. Watch for more information on the
appeal process and links in the weeks to come.</p>
<p>Watch for more information on developer tools coming in the weeks ahead.
We'll update this page as we roll out tools for you to use. As a starting point,
we recommend planning your app's design and ensuring its optimization on Nexus
tablets.</p>
<p class="note"><strong>Note</strong>: Support and appeal forms are not yet
available, but will be available soon.</p>
<h2 id="program">Google Play for Education Pilot Program</h2>
<p>Leading up to the full launch in Fall 2013, Google Play for Education will be
available to participating schools across the United States as part of a pilot
program. Educators in participating schools can browse for apps and purchase
them in bulk, then deploy them instantly to teacher and student devices. </p>
<h3 id="pilot-apps">Including your apps in the pilot</h3>
<p>As an app developer, you can take part in the pilot program, getting your app
into the hands of schools and key influencers in the education technology
community. It's a great way to get early feedback on your educational app. To
offer your app in the pilot program, just prepare the app, ensure that it meets the
<a href="{@docRoot}distribute/googleplay/edu/guidelines.html">Guidelines for
Apps</a>, and then opt-in to Google Play for Education, as described above. </p>
<p>Once your app is approved during review by our third-party educator network,
it will be made available to educators in the pilot program right away. Note
that, during the pilot program, the review and approval process may take longer
than usual.</p>
<h3 id="launch">Full launch to US schools</h3>
<p>The initial launch of Google Play for Education is planned for Fall 2013. The
pilot program and full launch will include schools in the United States only,
with support for schools in other countries to follow. </p>
<p>At this time, you should include your app in Google Play for Education only
if it is targeting the US K-12 market. </p>

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@ -81,6 +81,10 @@ violations, termination of your developer account. </p>
<tr>
<td><p>Related resources:</p>
<ul style="margin-top:-.5em;">
<li><strong><a href="{@docRoot}distribute/googleplay/policies/index.html">Google Play Policies and Guidelines</a></strong> &mdash; An overview of Google Play policies for spam, intellectual property, and ads, with examples of common problems. </li>
</a></strong> &mdash; Help Center document describing various content policies and processes.</li>
<li><strong><a href="http://support.google.com/googleplay/android-developer/bin/topic.py?hl=en&topic=2364761&parent=2365624&ctx=topic">Policy and Best Practices
</a></strong> &mdash; Help Center document describing various content policies and processes.</li>

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