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Merge "Doc change: Update Play for Edu docs for full launch." into klp-docs

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Dirk Dougherty
2013-11-13 04:25:52 +00:00
committed by Android (Google) Code Review
parent 29610421a3 4dfd8b48ff
commit ee8f2a647e
13 changed files with 453 additions and 126 deletions
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2
docs/html/design/style/touch-feedback.jd
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@ -23,7 +23,7 @@ easier because the default touch feedback works with whatever hue you choose.</l
</div>
<div class="layout-content-col span-6" style="float:right;">
<video poster="{@docRoot}design/media/touch_feedback_thumb.png" class="play-on-hover" width="270" autoplay style="border:1px solid #ddd;">
<video class="play-on-hover" width="268" height="442" autoplay style="border:1px solid #ddd;background-color:#f9f9f9;" poster="">
<source src="{@docRoot}design/media/touch_feedback.mp4" type="video/mp4">
<source src="{@docRoot}design/media/touch_feedback.webm" type="video/webm">
<source src="{@docRoot}design/media/touch_feedback.ogv" type="video/ogg">

1
docs/html/distribute/distribute_toc.cs
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@ -91,6 +91,7 @@
<li><a href="<?cs var:toroot ?>distribute/googleplay/edu/about.html">About</a></li>
<li><a href="<?cs var:toroot ?>distribute/googleplay/edu/start.html">Get Started</a></li>
<li><a href="<?cs var:toroot ?>distribute/googleplay/edu/guidelines.html">Guidelines</a></li>
<li><a href="<?cs var:toroot ?>distribute/googleplay/edu/faq.html">FAQ</a></li>
<li><a href="<?cs var:toroot ?>distribute/googleplay/edu/contact.html">Sign Up</a></li>
</ul>
</li>

43
docs/html/distribute/googleplay/edu/about.jd
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@ -3,26 +3,25 @@ page.metaDescription=How Google Play for Education helps you reach a new audienc
excludeFromSuggestions=true
@jd:body
<div style="position:absolute;margin-left: 636px;
<div style="position:absolute;margin-left: 636px;
margin-top:-76px;color:#777;">If you're interested<br>
<a href="{@docRoot}distribute/googleplay/edu/contact.html"
class="go-link"
style="display: block;text-align: right;">SIGN UP</a></div>
<div style="float:right;margin:0px 0px 24px 44px;">
<img src="{@docRoot}images/gp-edu-knum-landscape.png" style="width:420px" alt="" />
<img src="{@docRoot}images/gp-edu-apps-n7.jpg" style="width:420px" alt="" />
</div>
<p>Introducing Google Play for Education, the online destination where schools
can find the right tablet content and tools for their students and teachers.</p>
<p>With easy bulk ordering for groups, schools will be able to purchase and
instantly distribute apps, videos, and books right to their students’
<p>With easy bulk ordering for groups, schools can purchase and
instantly distribute your apps, and videos right to their students’
devices.</p>
<p>The Google Play team looks forward to seeing you create first class content
that will help schools. We want to help you create innovative educational apps,
without having to knock on school doors to reach teachers and students.</p>
<p>Google Play for Education can help your innovative educational apps
gain visibility with the right audiences, without having to knock on school doors. </p>
<p><a class="landing-page-link" style="text-align:right;" href="#video">Watch a Video</a></p>
@ -32,36 +31,36 @@ without having to knock on school doors to reach teachers and students.</p>
<h4>Get discovered</h4>
<p>With Google Play for Education, teachers and administrators will be able to
<p>With Google Play for Education, teachers and administrators can
browse content by curriculum, grade, and standard &mdash; discovering the right
content at the right time for their students. If your app offers an exciting new
way to learn sixth grade algebra, we'll make it easy for math educators to find,
purchase, and distribute your app to their classes.</p>
content for their students. If your app offers an exciting new
way to learn sixth grade algebra, math educators will be able to find,
purchase, and distribute your app to their classes in a few clicks.</p>
<h4>Reach more schools and students</h4>
<p>Google has built a strong network of K-12 schools who are already using
Google Apps for Education and other Google services. These schools are excited
and looking forward to bringing your apps and content into their classrooms with
Nexus tablets.</p>
<p>Over 30 million students, faculty, and staff are already using
Google Apps for Education and other Google services. Many of these schools are
excited to take advantage of tablets with Google Play for Education and they
look to bringing your apps into their classrooms,
especially apps using Google sign-on.</p>
<h4>Monetize effectively</h4>
<p>With the wide launch of Google Play for Education later this year, educators
will be able to make high-volume purchases using standard institutional payment
mechanisms and distribute them to the students they want &mdash; whether it is a
class of 30 or a district of 30,000.</p>
<p>With Google Play for Education, educators are able to make high-volume purchases
using standard institutional payment mechanisms and distribute them to the students
they want &mdash; whether it is a class of 20 or a district of 20,000.</p>
<code></code>
</div>
<div class="col-6 normal-links">
<h3 style="clear:left">For Educators</h3>
<h4>Android tablets in the classroom</h4>
<p>Google Play for Education brings the innovation of Android technology
into classrooms. Educators can set up and deploy large numbers of devices in
into classrooms. School districts can set up and deploy large numbers of devices in
just minutes or hours rather than days.</p>
<h4>Curriculum-based discovery</h4>
<p>Powerful browsing tools let educators quickly discover apps, books,
<p>Powerful browsing tools let educators quickly discover apps,
videos, and other content&mdash;with many recommended by teachers and
categorized according to familiar Core Curriculum standards.

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docs/html/distribute/googleplay/edu/contact.jd
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@ -5,11 +5,7 @@ excludeFromSuggestions=true
<p>We're looking forward to improving how students learn in the classroom as we
bring your first-class educational content into schools across the United
States, and to a broader international audience in the future. We'll soon share
more information about Google Play for Education and our services that will help
teachers and administrators buy, deploy, and use apps. </p>
States, and to a broader international audience in the future. </p>
<div class="vspace size-1">
&nbsp;
@ -35,8 +31,8 @@ educational apps.</p>
<p>
If you're a school or system interested in tablets and Google Play for Education,
complete the expression of interest form at <a href="http://www.google.com/edu/android">www.google.com/edu/android</a>.
We'll be in touch later in the year as the program launches widely to schools.
</p><a href="http://www.google.com/edu/android">School Interest Form »</a>
</div>
</div>

372
docs/html/distribute/googleplay/edu/faq.jd Normal file
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@ -0,0 +1,372 @@
page.title=Google Play for Education FAQ
page.metaDescription=Questions and answers about Google Play for Education.
excludeFromSuggestions=true
@jd:body
<div style="position:absolute;margin-left: 636px;
margin-top:-76px;color:#777;">If you're interested<br>
<a href="{@docRoot}distribute/googleplay/edu/contact.html"
class="go-link"
style="display: block;text-align: right;">SIGN UP</a></div>
<style>
dt {
font-weight:bold;
}
</style>
<div id="qv-wrapper">
<ol id="qv">
<h2>In this document</h2>
<ol>
<li><a href="#business">Business Model</a></li>
<li><a href="#free_trials">Free Trials</a></li>
<li><a href="#discovery">Discovery</a></li>
<li><a href="#reviews">App Review Process</a></li>
<li><a href="#features">App Features</a></li>
<li><a href="#marketing">Marketing and ROI</a></li>
<li><a href="#devices">Devices</a></li>
<li><a href="#accounts">Accounts</a></li>
</ol>
</div>
<p>
The sections below provide more information about Google Play for Education
and answer common questions that you might have about it.
</p>
<h2 id="business">Business Model and Monetization</h2>
<dl>
<dt>
What is Google Play for Education?
</dt>
<dd>
Google Play for Education is a new online destination designed for schools.
Teachers can discover educational apps, books, and videos to meet the needs
of a single student, a classroom, or a whole district. Educators can browse
apps by grade, subject, keyword, or standard including common core.
Purchasing is done via PO with no credit card required. Apps are
distributed to tablets instantly via the cloud.
</dd>
<dt>
Is Google Play for Education primarily for students or educators?
</dt>
<dd>
The store on Google Play for Education is for educators, but its content is
for both educators and students. Teachers and administrators have the
ability to make purchases and control who within their school has access to
the purchase flows.
</dd>
<dt>
Will Google Play for Education support subscription purchases?
</dt>
<dd>
Currently, Google Play for Education supports one-time purchases. We are
investigating additional purchase mechanisms to enable more flexible
pricing models for developers and schools.
</dd>
<dt>
Why is it recommended to disable in-app purchases?
</dt>
<dd>
In-app purchase is currently not supported with Google Play for Education,
and a student device will block the Play transaction if a student attempts
to make an in-app purchase. To avoid student confusion in the classroom,
also recommend not including any in-app purchase buttons and other UI in
your application. We are investigating additional purchase mechanisms to
enable more flexible pricing models for developers and schools.
</dd>
<dt>
Is Google Play for Education restricted so only its users can purchase from
the Google Play for Education? Or will anyone be able to purchase from it?
</dt>
<dd>
Currently, only schools that are signed up for Google Play for Education
can make purchases on it.
</dd>
<dt>
Is there a way to differentiate an app's pricing between Google Play for
Education and Google Play?
</dt>
<dd>
For each app that you publish, you can set a single price that applies to
both Google Play and Google Play for Education &mdash. You can’t set a
different price for a given app (based on a single package name) in Google
Play for Education.
</dd>
</dl>
<h2 id="free_trials">Free Trials</h2>
<dl>
<dt>
Can I offer free trials through Google Play for Education?
</dt>
<dd>
Google Play for Education doesn't currently support free trials. If you
want, you can offer a free version of your app with limited functionality
in Google Play for Education, but that app would need to be separate from
your paid app and be reviewed separately for educational content.
</dd>
<dt>
Can I offer a free trial through Google Play's "In-app Subscriptions with
Free Trials" feature?
</dt>
<dd>
Google Play for Education does not currently support In-app Billing or
In-app Subscriptions with free trials.
</dd>
</dl>
<h2 id="discovery">Discovery</h2>
<dl>
<dt>
What are the categories in Google Play for Education?
</dt>
<dd>
Google Play for Education includes categories for all grade levels from
Kindergarten to 12 and the following subjects: English Language Arts, World
Languages, Mathematics, Science, Social Science, Elective, OER (Open
Education Resources), and Tools.
</dd>
<dt>
I created an app specifically for Google Play for Education and do not want
it to show up in Google Play. Is this possible?
</dt>
<dd>
Currently, it is not possible to publish an app Google Play for Education
and make it unavailable on Google Play.
</dd>
<dt>
If my app offers content for every level of education, how will it fit the
common-core standard filters?
</dt>
<dd>
If your app applies to multiple levels of education, then the app will show
up filtered results for in multiple levels.
</dd>
</dl>
<h2 id="reviews">App Review Process</h2>
<dl>
<dt>
How are apps being reviewed? By whom and with what criteria?
</dt>
<dd>
Apps are being reviewed by a third party network of educators. These
educators assign the appropriate subject, grade, and common core standards
metadata, as well as evaluating whether the app meets the Google Play for
Education <a href=
"{@docRoot}distribute/googleplay/edu/guidelines.html">criteria for
classroom use</a>. You can learn more about the submission process and
criteria at <a href=
"http://developer.android.com/edu">developer.android.com/edu</a>.
</dd>
<dt>
How do I update my apps in Google Play for Education?
</dt>
<dd>
Developers can update their apps on Google Play for Education in the same
manner that they do for Google Play. App updates will not be reviewed prior
to being made available through Play for Education. However, we will
periodically review updated apps for quality.
</dd>
<dt>
Does the app maturity rating reflect solely what a user can do within my
Android app, or does the web version of my app influence the rating as
well?
</dt>
<dd>
The maturity rating that you set for your Android app refers only to the
content displayed in that application.
</dd>
</dl>
<h2 id="features">App Features</h2>
<dl>
<dt>
Do I need separate builds of my phone and tablet apps for Google Play for
Education, or is it the exact same app that lives on Google Play?
</dt>
<dd>
We recommend you create one app and use it in both Google Play and Google
Play for Education.
</dd>
<dt>
What is the best way to get students’ work within apps sent back to their
teachers?
</dt>
<dd>
Many teachers have mentioned that the way apps treat this now is via an
email from a third party, which is not optimal for schools. As many schools
use Google Apps for Education, consider integrating your app with Google
Drive using the SDK which can be found here: <a class="external-link" href=
"https://developers.google.com/drive/about-sdk">developers.google.com/drive/about-sdk</a>.
</dd>
<dt>
How can developers test the teacher experience in Google Play for
Education? Is there a way to get an account to test it?
</dt>
<dd>
Currently, we are unable to provide developers with a test account to test
the Google Play for Education user experience. We are investigating ways to
allow developers to simulate the environment.
</dd>
<dt>
If I already have an app in the Chrome Apps Pack will I get some help
migrating this to Android?
</dt>
<dd>
If you’d like to reach users of Nexus tablets for schools we encourage you
to build a native app for the optimal user experience. Considerations for
building your app and instructions for registering it can be found at
<a href="http://developer.android.com/edu">developer.android.com/edu</a>.
</dd>
</dl>
<h2 id="marketing">Marketing and ROI</h2>
<dl>
<dt>
What are you doing to promote these apps to educators?
</dt>
<dd>
Google Play for Education is an extension of Google Play targeting schools
and making discovery easier for educational apps. It helps your apps gain
visibility with the right audiences, without having to knock on school
doors. We are constantly referring to the highest quality apps in our
educator outreach. We have also developed a series of collections to help
educators quickly browse apps for the most common use cases.
</dd>
<dt>
How many installs have similar apps had on Play? How much can I expect to
make if I do an ROI analysis?
</dt>
<dd>
While we cannot disclose specific numbers, Google Play app listings provide
app download ranges for all apps.
</dd>
<dt>
What is the seasonality like for the education market? What are the key
timing considerations for app developers?
</dt>
<dd>
In the United States, school districts’ budget decisions go through a
planning phase in the Spring with budgets being released on July 1. We have
observed high purchase-volumes in the second quarter of the calendar year,
using up end-of-year budgets. New budget purchases begin in the third
quarter of the calendar year.
</dd>
<dt>
Is there a way to offer a special deal, such as a discount, only on Google
Play for Education and not on Google Play?
</dt>
<dd>
No, this is not possible. Pricing, including special offers, must be the
same between Google Play for Education and Google Play.
</dd>
</dl>
<h2 id="devices">Devices</h2>
<dl>
<dt>
Which devices are available in the program? Will more be available?
</dt>
<dd>
Nexus 7 is available for shipment now, and the Asus Transformer will be
available in early 2014. We look forward to welcoming more Android devices
into the Google in Education family soon.
</dd>
<dt>
Can the devices be shared among many students?
</dt>
<dd>
No. Currently, this program is for one-to-one usage. Each student can login
to one specific tablet that is allocated to them.
</dd>
</dl>
<h2 id="accounts">
Accounts
</h2>
<dl>
<dt>
Will an app know whether a user is a teacher or student?
</dt>
<dd>
No, the app has no mechanism for knowing if it is running on a teacher’s
device or a student’s device. We recommend developers use their own user
database to enable this feature, where logins can be based on Google
Account information.
</dd>
<dt>
What log-in method do you recommend for an app on Google Play for
Education?
</dt>
<dd>
One of the key pieces of feedback we have heard multiple times from various
schools is that they prefer apps that offer Google Single Sign-on, so that
teachers and students do not need to remember multiple log-in credentials.
As schools in the program use Google Accounts and Google Apps for
Education, offering Google Single Sign-on is ideal.
</dd>
</dl>

20
docs/html/distribute/googleplay/edu/guidelines.jd
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@ -3,18 +3,16 @@ page.metaDescription=Get your apps ready for Google Play for Education.
excludeFromSuggestions=true
@jd:body
<div style="position:absolute;margin-left: 636px;
<div style="position:absolute;margin-left: 636px;
margin-top:-76px;color:#777;">If you're interested<br>
<a href="{@docRoot}distribute/googleplay/edu/contact.html"
class="go-link"
style="display: block;text-align: right;">SIGN UP</a></div>
<div
style="background-color:#fffdeb;width:100%;margin-bottom:1em;padding:.5em;">You
can now include your apps in the Google Play for Education <a
href="{@docRoot}distribute/googleplay/edu/start.html#program">pilot program</a>,
getting it into the hands of participating schools and key influencers in the
education technology community. See <a href="start.html">Get Started</a> to
<div style="background-color:#fffdeb;width:100%;margin-bottom:1em;padding:.5em;">You
can now include your educational apps in the recently launched Google Play for Education program,
getting it into the hands of participating schools and key influencers in the education technology
community. See <a href="start.html">Get Started</a> to
learn how to participate. </div>
<p>The sections below list the guidelines and requirements for apps
@ -229,14 +227,9 @@ Play for Education environment:</p>
<ul>
<li><em>Android version</em> &mdash; Test the app on devices running Android
4.2. Google Play for Education devices will be running Android 4.2 or higher
(API level 17).</li>
(API level 17+).</li>
<li><em>Proxy server</em> &mdash; Test the app in network environment that uses
proxies. Many schools use proxies.</li>
<li><em>Secondary user account</em> &mdash; Test the app using a secondary user
account. Most Google Play for Education users will not be using the primary <a
href="{@docRoot}about/versions/jelly-bean.html#42-multiuser">multiuser</a>
account on their devices. For testing, create a secondary multiuser account on
your tablet.</li>
<li><em>No location services</em> &mdash; Test the app to make sure it works
properly with location services disabled. Many schools will disable location
services for student devices.</li>
@ -249,4 +242,3 @@ devices.</li>
<li><em>No access to network</em> &mdash; Test the app to make sure it works
properly when the device cannot connect to the internet. </li>
</ul>

25
docs/html/distribute/googleplay/edu/index.jd
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@ -10,20 +10,21 @@ header.hide=1
style="display: block;text-align: right;">SIGN UP</a></div>
<div class="marquee">
<div class="mainimg" style="position:absolute;margin-left:6px;margin-top:96px;">
<img src="{@docRoot}images/gp-edu-hero7.png" style="width:590px;">
<div class="mainimg" style="position:absolute;margin-left:34px;margin-top:57px;">
<img src="{@docRoot}images/gp-edu-hero14.jpg" style="width:670px;" />
</div>
<div class="copy" style="position:relative;left:314px;margin-top:42px;width:420px;">
<div class="copy" style="position:relative;left:334px;margin-top:28px;width:420px;">
<h1 style="margin-bottom:10px;">Google Play for Education</h1>
<p>A destination where schools can find great&nbsp;educational content in Google Play.
Bulk&nbsp;purchase and instant distribution let&nbsp;educators bring your apps directly
to&nbsp;classrooms and schools.</p>
<p><a class="button" href="{@docRoot}distribute/googleplay/edu/about.html"
>Read More</a></p>
<p>Google Play for Education is a destination where schools can find great,
teacher-approved, educational apps and videos on Play Store. Teachers can filter
content by subject matter, grade and other criteria. Bulk purchase and instant
distribution let educators bring your apps directly to classrooms and schools.</p>
<p>If have an educational app, be part of Google Play for Education.</p>
<p><a class="button" href="{@docRoot}distribute/googleplay/edu/about.html">Learn More</a></p>
</div>
</div>
<div class="distribute-features col-13" style="clear:both;margin-top:253px;">
<div class="distribute-features col-13" style="clear:both;margin-top:248px;">
<div class="distribute-link">
<ul>
<li><a href="{@docRoot}distribute/googleplay/edu/about.html"><h5>About the Initiative</h5>
@ -31,14 +32,16 @@ header.hide=1
<li><a href="{@docRoot}distribute/googleplay/edu/start.html"><h5>Get your Apps Ready</h5>
Follow these guidelines to make sure your app meets requirements and offers a great user experience. </a>
</li>
<li class="last"><a href="{@docRoot}distribute/googleplay/edu/contact.html"><h5>Sign Up</h5>
Sign up here to be notified of the latest information regarding this program.</a>
<li class="last"><a href="{@docRoot}distribute/googleplay/edu/start.html#opt-in"><h5>Submit your App</h5>
Use the Google Play Developer Console to mark your app for inclusion in the program and review by third-party
educators. </a>
</li>
</ul>
</div>
</div>

108
docs/html/distribute/googleplay/edu/start.jd
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@ -3,18 +3,19 @@ page.metaDescription=Get Started with Google Play for Education
excludeFromSuggestions=true
@jd:body
<div style="position:absolute;margin-left: 636px;
<div class="jd-descr" itemprop="articleBody">
<div style="position:absolute;margin-left: 636px;
margin-top:-76px;color:#777;">If you're interested<br>
<a href="{@docRoot}distribute/googleplay/edu/contact.html"
class="go-link"
style="display: block;text-align: right;">SIGN UP</a></div>
<div style="background-color:#fffdeb;width:100%;margin-bottom:1em;padding:.5em;">You
can now include your apps in the Google Play for Education <a href="#program">pilot program</a>,
getting it into the hands of participating schools and key influencers in the education technology
community. See the sections below to learn more.</div>
can now include your educational apps in the Google Play for Education program,
getting it into the hands of participating schools and key influencers in the
education technology community. See the sections below to learn more.</div>
<p>If you've got a great app for education or just an idea for one, plan to be a
<p>If you've got a great app for education, be
part of Google Play for Education to reach even more teachers and students. It's
easy to participate, and you'll be able to offer new or existing Android apps
using familiar tools and processes in Google Play.</p>
@ -26,8 +27,8 @@ Apps</a> for information on the safety, usability, and quality standards that
your apps should meet. When your app is ready, you can opt-in to Google Play for
Education from the Developer Console.</p>
<p>Note that the initial launch of Google Play for Education is planned for Fall
2013 and will include schools in the United States only, with support for other
<p>Note that Google Play for Education is currently available to schools in the
United States only, with support for schools in other
countries to follow. At this time, please include your app in Google Play for
Education only if it is targeting the <strong>US K-12 market</strong>. </p>
@ -35,11 +36,12 @@ Education only if it is targeting the <strong>US K-12 market</strong>. </p>
<h2 id="participate">How to Participate</h2>
<div style="float:right; padding-top:2em;"><img
src="{@docRoot}images/gp-edu-process.png"></div>
src="{@docRoot}images/gp-edu-process.png" /></div>
<p>Google Play for Education lets you put your educational apps in front of a
<p>Google Play for Education is a great way to put your educational apps in front of a
new audience of teachers and students. You can develop and publish using
familiar tools and processes, such as your existing Developer Console account
familiar tools and processes, such as your existing <a
href="https://play.google.com/apps/publish/">Developer Console</a> account
and your current distribution and pricing settings. It's easy to participate
&mdash; the sections below outline the process.</p>
@ -109,7 +111,7 @@ modifications to your app.</p>
</div>
</div>
<p>When you've built your release-ready APK and tested to ensure that it meets
<p>Once you've built your release-ready APK and tested to ensure that it meets
the <a href="{@docRoot}distribute/googleplay/edu/guidelines.html">app guidelines</a>,
upload it to the Developer Console, create your store listing, and set
distribution options. If you aren't familiar with how to prepare for launch on
@ -117,7 +119,8 @@ Google Play, see the <a
href="{@docRoot}distribute/googleplay/publish/preparing.html">Launch Checklist</a>. </p>
<p>When your app is ready to publish, you can <em>opt-in</em> to Google Play for
Education from the Developer Console. Opt-in means that you want your app to be
Education directly from the <a
href="https://play.google.com/apps/publish/">Developer Console</a>. Opt-in means that you want your app to be
made available to educators through Google Play for Education, including review,
classification, and approval by our third-party educator network. Note that
opt-in does not affect the availability of your app in Google Play Store.</p>
@ -141,18 +144,21 @@ Addendum, make sure to read them before opting-in. </p>
opt-in. </li>
<li>Under Pricing and Distribution, scroll down to find "Google Play for
Education" and the opt-in checkbox. </li>
<li>Click the checkbox next to "Include my app in Google Play for
Education..."</li>
<li>After you've opted-in, find the "Ads" and "In-app purchases" checkboxes below.
Check each checkbox that applies. Your app's use of ads or in-app purchases will
<li>Click the checkbox next to "Include this application in Google Play for
Education."</li>
<li>In the first dialog that appears, review the content policies and guidelines
and click "Continue" if your app meets the the policies and guidelines.</li>
<li>In next dialog that appears, shown below, find the "Ads" and "In-app purchases" radio
buttons. Check each option that applies. Your app's use of ads or in-app purchases will
be shown to educators when they are browsing your app. </li>
<li>Click "Save" to save your Pricing and Distribution changes.</li>
</ol>
<div style="clear:both;margin-top:1.5em;margin-bottom:1.5em;width:660px;">
<img src="{@docRoot}images/gp-edu-optin.png" style="border:2px solid #ddd;width:660px;">
<p class="image-caption"><span style="font-weight:500;">Opt-in for apps</span>:
Include your app in Google Play for Education by opting-in from the Developer Console.</p>
<img src="{@docRoot}images/gp-edu-ads-iab.png" style="border:2px solid #ddd;width:660px;" />
<p class="image-caption"><span style="font-weight:500;">Ads and in-app purchase</span>:
When you opt-in to Google Play for Education, make sure to declare your app's use of ads and
in-app purchases.</p>
</div>
<p>Once you save changes and publish your app, the app will be submitted to our
@ -176,23 +182,20 @@ them discoverable through the Google Play for Education browsing tools. </p>
<p>Our third-party educator network will evaluate apps according to educational
value and alignment with K-12 core standards, then assign the metadata for
subject, grade level, and core curriculum that makes them easily browseable for
subject, grade level, and core curriculum that makes them easily browsable for
educators. To understand how your apps will be evaluated, please see the <a
href="{@docRoot}distribute/googleplay/edu/guidelines.html">Guidelines for
Apps</a> document.</p>
<p>As soon as you opt-in to Google Play for Education and publish, your app is
queued for review by our third-party educator network. The review and approval
process can take <strong>3-4 weeks or more</strong>. You'll receive notification
process can take four weeks or more</strong>. You'll receive notification
by email (to your developer account address) when the review is complete, with a
summary of the review results. </p>
<p class="note"><strong>Note</strong>: Until the full product launch in Fall
2013, please expect the initial review of your app to take longer than usual.
</p>
<p>At any time, you can check the review and approval status of your app in the
Developer Console, under "Google Play for Education" in the app's Pricing and
<a href="https://play.google.com/apps/publish/">Developer Console</a>, under
"Google Play for Education" in the app's Pricing and
Distribution page. There are three approval states:</p>
<ul>
@ -200,9 +203,6 @@ Distribution page. There are three approval states:</p>
is not yet complete.</li>
<li><em>Approved</em> &mdash; Your app was reviewed and approved. The app
will be made available directly to educators through Google Play for Education.
Until the full product launch later this year, your app will be available to a
limited number of educators through the <a
href="{@docRoot}distribute/googleplay/edu/start.html#program">pilot program</a>.
Once your app is approved, you can update it at your convenience without needing
another full review. </li>
<li><em>Not approved</em> &mdash; Your app was reviewed and not approved.
@ -215,50 +215,14 @@ discussed in the next section. </p>
<h3 id="appeal">5. Get support or appeal your review results</h3>
<p>After your app is reviewed you'll receive an email giving you the review
results, including whether the app was approved, how the app was classified, and
<p>After your app is reviewed you'll receive an email giving you the
results, including information on whether the app was approved and
what issues may need to be addressed. You'll receive the email at the address
you specified for your developer account. </p>
<p>If you believe your app was reviewed or classified incorrectly, you will be
able to appeal and request reconsideration. Watch for more information on the
appeal process and links in the weeks to come.</p>
<p>If your app has issues that need to be addressed, make the necessary
adjustments, upload your app, and then resubmit the app to Google Play for
Education through the Developer Console using process described above. Your app
will be queued for review and you'll receive the review results by email just
as before.</p>
<p class="note"><strong>Note</strong>: Support and appeal forms are not yet
available, but will be available soon.</p>
<h2 id="program">Including Your Apps in the Pilot Program</h2>
<p>Leading up to the Fall 2013 launch, the Google Play for Education team is
conducting an extensive series of pilots that include schools and students across
the United States. Educators in participating schools can browse for apps and
purchase them in bulk, then deploy them instantly to teacher and student
devices. </p>
<h3 id="pilot">Early opt-in and publishing</h3>
<p>As an app developer, you can take part in the pilot program, getting your app
into the hands of schools and key influencers in the education technology
community. It's a great way to get early feedback on your educational app. </p>
<p>To offer your app in the pilot program, prepare the app and ensure that it meets
the <a href="{@docRoot}distribute/googleplay/edu/guidelines.html">Guidelines
for Apps</a>. Then opt-in to Google Play for Education and publish as soon
as you are ready. Once your app is approved during review by our third-party
educator network, it will be made available to educators in the pilot program
right away. Note that during the pilot program, the review and approval process
may take longer than usual.</p>
<h3 id="launch">Full launch to US schools</h3>
<p>The initial launch of Google Play for Education is planned for Fall 2013. The
pilot program and full launch will include schools in the United States only,
with support for schools in other countries to follow. </p>
<p>At this time, you should include your app in Google Play for Education only
if it is targeting the US K-12 market. </p>
<h3 id="more">More information</h3>
<p>If you'd like to be notified by email of the latest information about Google Play
for Education, visit the <a href="{@docRoot}distribute/googleplay/edu/contact.html">
Sign Up</a> page and fill out the form. </p>

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