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am bdcd6fc7: Doc change: Update monetization docs.

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* commit 'bdcd6fc777e678fb3d0d9b7f000b43d703fea9cd':
  Doc change: Update monetization docs.
This commit is contained in:
Dirk Dougherty
2014-06-12 02:37:27 +00:00
committed by Android Git Automerger
parent a7ddd02924 bdcd6fc777
commit b024fd2087
14 changed files with 250 additions and 51 deletions
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50
docs/html/distribute/engage/analytics.jd Normal file
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@ -0,0 +1,50 @@
page.title=Understand User Behavior
page.metaDescription=Use Google Analytics to learn what your users like and what keeps them coming back.
page.tags="analytics, user behavior"
page.image=/images/gp-analytics.jpg
@jd:body
<div class="figure">
<img src="{@docRoot}images/gp-analytics.jpg" style="width:320px">
</div>
<p>
Link your Google Play Developer Console with Google Analytics to learn much
more about how users interact with your app &mdash; before and after they
download it.
</p>
<p>
Start by discovering how many people visit your Google Play listing page,
where they come from, and how many go on to install your app. Once the app is
launched, use Google Analytics to see which of your features are most
popular, where power users spend their time, who tends to make in-app
purchases, and more.
</p>
<p>
Google Analytics delivers the numbers in real time, so you can act fast to
update your landing page and your app. <a href=
"http://www.google.com/analytics/mobile/">Learn more</a>.
</p>
<p>
If you have a Google Analytics account already, linking it to Google Play
takes just a few moments. You can also link your Google Analytics account to
Admob to start gaining more user insights to improve your in-app marketing.
</p>
<div class="headerLine clearfloat">
<h2 id="related-resources">
Related Resources
</h2>
</div>
<div class="resource-widget resource-flow-layout col-13"
data-query="collection:distribute/engage/analytics"
data-sortorder="-timestamp"
data-cardsizes="9x3"
data-maxresults="6">
</div>

35
docs/html/distribute/engage/deep-linking.jd
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@ -1,13 +1,13 @@
page.title=Deep Link to Bring Users Back
page.metaDescription=Use deep links to bring your users into your apps from social posts or search.
page.metaDescription=Use deep links to bring your users into your apps from social posts, search, or ads.
page.tags="app indexing, google+ signin"
page.image=/images/gp-listing-4.jpg
@jd:body
<p>
Use deep links to bring your users into your apps from social posts or
search.
Use deep links to bring your users into your apps from social posts,
search, or ads.
</p>
<div class="headerLine">
@ -47,6 +47,11 @@ page.image=/images/gp-listing-4.jpg
<h2>Deep Linking from Google Search &mdash; App Indexing</h2>
</div>
<div style="float:right;">
<img src="/images/gp-listing-4.jpg" style="padding-top:1em;padding-left:2em;">
</div>
<p>
Another way to bring users back to your apps is to apply for app indexing.
</p>
@ -60,11 +65,29 @@ page.image=/images/gp-listing-4.jpg
content</a>.
</p>
<div>
<img src="{@docRoot}images/gp-listing-4.jpg" style="padding-top:1em;">
<div class="clearfloat" style="margin-top:2em;"></div>
<div style="float:right;width:340px;padding-left:2em;">
<img src="/images/gp-ads-linking2.jpg" style="padding-top:1em;">
</div>
<div class="headerLine">
<div class="headerLine ">
<h2>Deep Linking from Google Ads</h2>
</div>
<p>
Ads can remind users about the apps they already have.
</p>
<p>
As with deep links from Google's organic search results, AdWords deep links
send users directly to the relevant pages in apps they already have on their
mobile device. A mobile search for "flights to London," for instance, could
take a user straight to the London page in a travel app. <a href=
"http://www.thinkwithgoogle.com/products/ads-apps.html"
class="external-link">Learn more</a>.
</p>
<div class="headerLine clearfloat">
<h2 id="related-resources">
Related Resources
</h2>

6
docs/html/distribute/engage/engage_toc.cs
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@ -35,6 +35,12 @@
<span class="en">Encourage Competition</span></a>
</div>
</li>
<li class="nav-section">
<div class="nav-section empty" style="font-weight:normal"><a href="<?cs
var:toroot?>distribute/engage/analytics.html">
<span class="en">Understand User Behavior</span></a>
</div>
</li>
<li class="nav-section">
<div class="nav-section empty" style="font-weight:normal"><a href="<?cs
var:toroot?>distribute/engage/app-updates.html">

4
docs/html/distribute/engage/index.jd
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@ -15,8 +15,8 @@ nonavpage=true
<div class="resource-widget resource-flow-layout landing col-16"
data-query="collection:distribute/engagelanding"
data-cardSizes="6x6"
data-maxResults="9">
data-cardSizes="9x6,9x6,6x6,6x6,6x6,9x6,9x6,6x6,6x6,6x6"
data-maxResults="10">
</div>
<h3>Related Resources</h3>

2
docs/html/distribute/engage/widgets.jd
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@ -1,5 +1,5 @@
page.title=Build Useful Widgets
page.metaDescription=Use widgets to remind users about important information in your apps and games, even when your apps are closed.
page.metaDescription=Use home screen widgets to remind users about important information in your apps and games, even when your apps are closed.
page.tags=""
page.image=/images/gp-engage-0.jpg

101
docs/html/distribute/monetize/ads.jd
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@ -10,17 +10,32 @@ page.image=/distribute/images/advertising.png
</div>
<p>
In-app advertising offers a quick and easy way to incorporate a monetization
option into both your <a href=
Ads can be a quick and easy way to earn more from your <a href=
"{@docRoot}distribute/monetize/freemium.html">freemium</a>, <a href=
"{@docRoot}distribute/monetize/premium.html">premium</a>, and <a href=
"{@docRoot}distribute/monetize/subscriptions.html">subscription</a> apps. </p>
"{@docRoot}distribute/monetize/subscriptions.html">subscription</a> apps.
AdMob and the Google Mobile Ads SDK let you add advertising to your apps with
just a few lines of code.
</p>
<p>Using <a href=
<p>
The question is: which model gets the best results for your app? Google's ad
tools are made to help you figure out what combination works best for both
your audience and your bottom line. </p>
<p>Start by linking your AdMob and Google
Analytics accounts to get better insights and more earning power: for
instance, AdMob can promote in-app purchases to the people who buy them most
often, while showing income-generating ads to those less likely to buy right
now.
</p>
<p>
Using <a href=
"http://www.google.com/ads/admob/monetize.html#subid=us-en-et-dac">AdMob</a>
and the <a href="{@docRoot}google/play-services/ads.html">Google
Mobile Ads SDK</a> included in Google Play Services, you’re able to add
advertising into your apps, with just a few lines of code.
and the <a href="{@docRoot}google/play-services/ads.html">Google Mobile Ads
SDK</a> included in Google Play Services, you’re able to add advertising into
your apps, with just a few lines of code.
</p>
<p>
@ -30,36 +45,33 @@ page.image=/distribute/images/advertising.png
<ul>
<li>
<p>
<strong>Placement within your apps</strong> &mdash; Well placed ads will
optimize your revenue by making it more likely that users will ‘click
through’. Poorly placed ads can result in low click-through rates, and in
the worse cases poor rating and users rapidly abandoning your apps. You
can get advice on how to best place ads from the developer training on
<a href=
"{@docRoot}training/monetization/ads-and-ux.html">using
ads</a>.
<strong>Placement within your apps</strong> &mdash; Well-placed ads make
it more likely that users will click through and convert. Poorly-placed
ads lead to lower click-through rates, and even poor ratings and users
abandoning your apps. Our <a href=
"{@docRoot}training/monetization/ads-and-ux.html">developer training</a>
on using ads shows some of the best ways to place ads.
</p>
</li>
<li>
<p>
<strong>Ad formats</strong> &mdash; Every app offers a different type of
experience for users, so it’s important to consider the format of ads
you’re using to ensure it’s compatible with the experience. While banner
ads may work well for a flashlight utility app, an immersive gaming app
may benefit more from a video interstitial. Mismatched ad formats may
negatively affect your users’ experience and ad revenue, so try to select
formats that fit well with the content and flow of your apps.
experience for users, so it’s important that your ad formats match that
experience. While banner ads may work well for a flashlight utility app,
an immersive gaming app may benefit more from a video interstitial.
Mismatched ad formats can make users unhappy and leave money on the
table.
</p>
</li>
<li>
<p>
<strong>Maximizing your performance</strong> &mdash; Ensure you’re optimizing
your advertising revenue by maximizing your CPMs <em>and</em> fill rate.
Often ad providers will cite very high CPMs but will have a low fill rate
that can severely decrease your effective CPM, so look at both of these
figures. Also consider using a <a href=
<strong>Maximizing your performance</strong> &mdash; Make sure you’re
optimizing your advertising revenue by maximizing your CPMs and fill
rate. Ad providers often cite their very high CPMs but don't mention low
fill rates that can severely decrease your effective CPM. Be sure to look
at both of these figures. Consider using a <a href=
"https://support.google.com/admob/v2/answer/3063564?hl=en&amp;ref_topic=3063091#subid=us-en-et-dac">
mediation</a> solution if you’d like to use multiple ad providers in your
apps. Look for solutions that offer yield management or <a href=
@ -71,29 +83,42 @@ page.image=/distribute/images/advertising.png
<li>
<p>
<strong>Exercising control options</strong> &mdash; A variety of ads promoting a
broad selection of other services or apps may show up within you apps.
Depending on your goals and the type of experience you want to provide
your users, it may make sense to <a href=
<strong>Exercising control options</strong> &mdash; A variety of ads may
show up within your app. It may make sense to <a href=
"https://support.google.com/admob/v2/answer/3150235?hl=enl#subid=us-en-et-dac">
block</a> certain advertisements from appearing. Some developers don’t
want apps in a similar category showing to their users, but some don’t
mind.
block</a> certain of those advertisements from appearing, depending on
your goals and the type of experience you want to provide. Some
developers, for instance, don’t want ads for apps in their same category
showing to their users, while others don’t mind at all.
</p>
</li>
<li>
<p>
<strong>Cross promoting your other apps</strong> &mdash; Ads can be used for
more than just earning revenue. Consider using <a href=
<strong>Cross promoting your other apps</strong> &mdash; Ads can do more
than earn revenue. Consider running <a href=
"https://support.google.com/admob/v2/answer/3210452?hl=en#subid=us-en-et-dac">
house ads</a> within your apps to create awareness and promote your
entire portfolio of apps. When launching new apps, an easy way to quickly
attract users is to promote directly to your existing customers.
house ads</a> within your apps to promote other apps in your portfolio.
When you launch a new app, this kind of promotion is a free and easy way
to attract new users quickly.
</p>
</li>
</ul>
<p>
Don't forget that paid channels like AdWords and YouTube can help you cast a
wider net by reaching targeted audiences outside the app ecosystem. They're a
great way to find new users at a price that you control. <a href=
"https://support.google.com/adwords/answer/2549053">Learn more</a>.
</p>
<p>
To start monetizing with ads, sign up for AdMob and integrate the Google
Mobile Ads SDK into your apps. If you also need to manage direct deals with
advertisers, consider using DoubleClick for Publishers Small Business.
</p>
<p>
To start monetizing with ads sign up for <a href=
"http://www.google.com/ads/admob/#subid=us-en-et-dac">AdMob</a> and integrate

4
docs/html/distribute/users/index.jd
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@ -14,8 +14,8 @@ nonavpage=true
<div class="resource-widget resource-flow-layout landing col-16"
data-query="collection:distribute/users"
data-cardSizes="6x6, 6x6, 6x6, 9x6, 9x6, 6x6, 6x6, 6x6"
data-maxResults="8">
data-cardSizes="6x6"
data-maxResults="6">
</div>
<h3>Related resources</h3>

45
docs/html/distribute/users/promote-with-ads.jd Normal file
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@ -0,0 +1,45 @@
page.title=Promote Your App with Ads
page.metaDescription=Promote your app through AdMob, AdWords, and YouTube to find new users at the right moment.
page.image=/images/gp-ads-console.jpg
page.tags="users, ads, analytics"
@jd:body
<p>
AdMob is Google's advertising platform for mobile apps. You can use it to
monetize your app and promote your apps, and you can link your Google
Analytics account to AdMob so you can analyze your apps &mdash; all in one
place.
</p>
<p>
<a href="http://www.google.com/ads/admob/">AdMob</a> is the largest mobile ad
app network. But you get more than just massive scale: AdMob will soon help
you find the right users in related apps. If your app is for bicycling, AdMob
can promote your app on other fitness and cycling-related apps worldwide.
<a href=
"https://apps.admob.com/admob/signup?subid=us-en-et-dac&_adc=ww-ww-et-admob2&hl=en">
Sign up for AdMob</a>.
</p>
<p>
AdMob also offers new solutions to help you achieve app-related goals such as
downloads, re-engagement and in-app purchases using Google search and the
Google Display Network. These solutions include streamlined campaign creation
flows and tools to track performance across the entire app lifecycle.
<a href="https://support.google.com/adwords/answer/2549053?hl=en">Learn
More</a>.
</p>
<div style="margin-top:2em;">
<img src="{@docRoot}images/gp-ads-console.jpg">
</div>
<div class="headerLine">
<h2 id="related-resources">Related Resources</h2>
</div>
<div class="resource-widget resource-flow-layout col-13"
data-query="collection:distribute/users/promotewithads"
data-sortOrder="-timestamp"
data-cardSizes="9x3"
data-maxResults="6"></div>

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docs/html/distribute/users/users_toc.cs
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@ -28,7 +28,12 @@
</a>
</div>
</li>
<li class="nav-section">
<div class="nav-section empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/promote-with-ads.html">
<span class="en">Promote with Ads</span>
</a>
</div>
</li>
</ul>

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docs/html/jd_collections.js
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@ -49,7 +49,8 @@ var RESOURCE_COLLECTIONS = {
"distribute/users/your-listing.html",
"distribute/users/build-buzz.html",
"distribute/users/build-community.html",
"distribute/users/expand-to-new-markets.html"
"distribute/users/expand-to-new-markets.html",
"distribute/users/promote-with-ads.html"
]
},
"distribute/engagelanding": {
@ -60,6 +61,7 @@ var RESOURCE_COLLECTIONS = {
"distribute/engage/easy-signin.html",
"distribute/engage/deep-linking.html",
"distribute/engage/game-services.html",
"distribute/engage/analytics.html",
"distribute/engage/app-updates.html",
"distribute/engage/community.html",
"distribute/engage/video.html"
@ -214,6 +216,13 @@ var RESOURCE_COLLECTIONS = {
"distribute/stories/localization.html"
]
},
"distribute/users/promotewithads": {
"title": "",
"resources": [
"http://www.google.com/ads/admob/#subid=us-en-et-dac",
"distribute/essentials/optimizing-your-app.html"
]
},
"distribute/users/buildbuzz": {
"title": "",
"resources": [
@ -394,6 +403,14 @@ var RESOURCE_COLLECTIONS = {
"http://play.google.com/about/developer-content-policy.html"
]
},
"distribute/engage/analytics": {
"title": "",
"resources": [
"http://www.google.com/analytics/mobile/",
"http://android-developers.blogspot.com/2013/10/improved-app-insight-by-linking-google.html",
"https://developers.google.com/analytics/devguides/collection/android/"
]
},
"distribute/engage/widgets": {
"title": "",
"resources": [

28
docs/html/jd_extras.js
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@ -720,6 +720,21 @@ DISTRIBUTE_RESOURCES = DISTRIBUTE_RESOURCES.concat([
"type": "youtube",
"titleFriendly": ""
},
{
"lang": "en",
"group": "",
"tags": [
"#engagement",
],
"url": "http://www.google.com/analytics/mobile/",
"timestamp": 1383243492000,
"image": "http://www.google.com//analytics/images/heros/mobile-index.jpg",
"title": "Google Mobile App Analytics",
"summary": "Mobile App Analytics measures what matters most at all key stages: from first discovery and download to in-app purchases. ",
"keywords": ["analytics,user behavior"],
"type": "guide",
"titleFriendly": ""
},
{
"lang": "en",
"group": "",
@ -1101,4 +1116,17 @@ DISTRIBUTE_RESOURCES = DISTRIBUTE_RESOURCES.concat([
"type": "Google+",
"titleFriendly": ""
},
{
"lang": "en",
"group": "",
"tags": ["analytics"],
"url": "https://developers.google.com/analytics/devguides/collection/android/",
"timestamp": null,
"image": "https://developers.google.com/analytics/images/home/gear-logo.png",
"title": "Google Mobile App Analytics SDK",
"summary": "The Google Analytics for Mobile Apps SDKs make it easy for you to implement Google Analytics in your mobile application.",
"keywords": ["analytics, user behavior"],
"type": "sdk",
"titleFriendly": ""
}
]);