doc: Updated branding guidelines per request from @deniseamling.
Per her team's request, I also removed the AI version of the Google Play Store icon, and replaced it with a high-rez PNG version. Current version of doc is staged at: http://asolovay.mtv:9010/distribute/tools/promote/brand.html (Denise gave me a LGTM via email.) Bug: 14621461 Change-Id: Id44a0dc73c7ef2f2bde595a1e98b75083d126176
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@ -9,6 +9,11 @@ page.tags="brand, bugdroid, assets"
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promotional materials. You can use the icons and other assets on this page
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provided that you follow the guidelines.</p>
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<p>Use of the Android or Google Play brands must be reviewed by the Android
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Partner Marketing team. Use the <a
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href="https://docs.google.com/forms/d/1YE5gZpAAcFKjYcUddCsK1Bv9a9Y-luaLVnkazVlaJ2w/viewform">Android and Google Play Brand Permissions Inquiry form</a> to submit your
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marketing for review.</p>
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<h2 id="brand-android">Android</h2>
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<p>The following are guidelines for the Android brand
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@ -29,10 +34,12 @@ provided that you follow the guidelines.</p>
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<li><span style="color:red">Incorrect</span>: "Android MediaPlayer"</li>
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<li><span style="color:green">Correct</span>: "MediaPlayer for Android"</li>
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</ul>
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<p>If used with your logo, "for Android" needs to be smaller in size than your logo.
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<p>If used with your logo, "for Android" should be no larger than 90% of your logo’s size.
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First instance of this use should be followed by a TM symbol, "for Android™".</p>
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</li>
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<li>Android may be used as a descriptor, as long as it is followed by a proper generic term.
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<li>Android may be used as a descriptor, as long as it is followed by a
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proper generic term. (Think of "Android" as a term used in place of
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"the Android platform.")
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<ul>
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<li><span style="color:red">Incorrect</span>: "Android MediaPlayer" or "Android XYZ app"</li>
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<li><span style="color:green">Correct</span>: "Android features" or "Android applications"</li>
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@ -62,14 +69,14 @@ provided that you follow the guidelines.</p>
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<p>When using the Android Robot or any modification of it, proper attribution is
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required under the terms of the <a href="http://creativecommons.org/licenses/by/3.0/">Creative
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Commons Attribution</a> license:</p>
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Commons Attribution 3.0</a> license:</p>
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<blockquote><em>The Android robot is reproduced or modified from work created and shared by Google and
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used according to terms described in the Creative Commons 3.0 Attribution License.</em></blockquote>
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<p>You may not file trademark applications incorporating the Android robot logo or
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derivatives thereof. We want to ensure that the Android robot remains available
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for all to use.</p>
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<p>You may not file trademark applications incorporating the Android robot
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logo or derivatives thereof within your company logo or business name. We
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want to ensure that the Android robot remains available for all to use.</p>
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<h4 style="clear:right">Android logo</h4>
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@ -78,12 +85,10 @@ for all to use.</p>
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<img alt="" src="{@docRoot}images/brand/android_logo_no.png">
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</div>
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<p>The Android logo may not be used. Nor can this be used with the Android robot.</p>
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<p>The Android logo may not be used.</p>
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<p>The custom typeface may not be used.</p>
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<h2 id="brand-google_play">Google Play</h2>
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@ -98,7 +103,7 @@ in text.</p>
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<p>When referring to the mobile experience, use "Google Play" unless the text is clearly
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instructional for the user. For example, a marketing headline might read "Download our
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games on Google Play™," but instructional text would read "Download our games using the Google
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Play™ Store app."
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Play™ store app."
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<p>Any use of the Google Play name or icon needs to include this
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attribution in your communication:</p>
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@ -111,16 +116,16 @@ Play™ Store app."
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<p style="text-align:center">
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<a href="{@docRoot}images/brand/Google_Play_Store_48.png">48x48</a> |
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<a href="{@docRoot}images/brand/Google_Play_Store_96.png">96x96</a><br>
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<a href="{@docRoot}downloads/brand/Google_Play_Store.ai">Illustrator (.ai)</a>
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<a href="{@docRoot}images/brand/Google_Play_Store_600.png">600x576</a>
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</p>
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</div>
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<h4>Google Play Store icon</h4>
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<h4>Google Play store icon</h4>
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<p>You may use the Google Play Store icon, but you may not modify it.</p>
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<p>You may use the Google Play store icon, but you may not modify it.</p>
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<p>As mentioned above, when referring to the Google Play Store app in copy, use the full name:
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"Google Play Store." However, when labeling the Google Play Store icon directly, it's OK to use
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<p>As mentioned above, when referring to the Google Play store app in copy, use the full name:
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"Google Play store." However, when labeling the Google Play store icon directly, it's OK to use
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"Play Store" alone to accurately reflect the icon label as it appears on a device.</p>
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@ -140,9 +145,14 @@ Play™ Store app."
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<a href="{@docRoot}images/brand/en_generic_rgb_wo_60.png">172x60</a></p>
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</div>
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<p>The "Get it on Google Play" and "Android App on Google Play" logos are badges that you
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can use on your website and promotional materials, to point to your products on Google
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Play.</p>
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<p>The "Get it on Google Play" and "Android App on Google Play" logos are
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badges that you can use on your website and promotional materials, to point
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to your products on Google Play. Additional Google Play badge formats and
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badges for music, books, magazines, movies, and TV shows are also available.
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Use the <a
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href="https://docs.google.com/forms/d/1YE5gZpAAcFKjYcUddCsK1Bv9a9Y-luaLVnkazVlaJ2w/viewform">Android
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and Google Play Brand Permissions Inquiry form</a> to request
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those badges.</p>
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<ul>
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<li>Don't modify the color, proportions, spacing, or any other aspect of the badge image.
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@ -163,7 +173,7 @@ Play™ Store app."
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<p>To quickly create a badge that links to your apps on Google Play,
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use the <a
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href="{@docRoot}distribute/tools/promote/badges.html">Googe Play badge generator</a>
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href="{@docRoot}distribute/tools/promote/badges.html">Google Play badge generator</a>
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(provides the badge in over 40 languages).</p>
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<p>To create your own size, download an Adobe® Illustrator® (.ai) file for the
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@ -171,25 +181,11 @@ Play™ Store app."
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badge in over 40 languages</a>.</p>
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<p>For details on all the ways that you can link to your product details page in Google Play,
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see <a href="{@docRoot}distribute/tools/promote/linking.html">Linking to your products</a></p>
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see <a href="{@docRoot}distribute/tools/promote/linking.html">Linking to your products</a>.</p>
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<h2 id="Marketing_Review">Marketing Reviews and Brand Inquiries</h2>
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<h2 id="Questions">Questions</h2>
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<p>To view our full guidelines or for any further brand usage questions, please contact our
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Android Partner Marketing team:</p>
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<ul>
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<li>For North and South America, please contact <a
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href="mailto:android-brand-approvals@google.com?Subject=Brand%20Approval%20Questions"
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>android-brand-approvals@google.com</a></li>
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<li>For Europe and Emerging Markets, please contact <a
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href="mailto:emea-android-brand@google.com?Subject=Brand%20Approval%20Questions"
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>emea-android-brand@google.com</a></li>
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<li>For Asia and Pacific-America, please contact <a
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href="mailto:apac-android-brand-approvals@google.com?Subject=Brand%20Approval%20Questions"
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>apac-android-brand-approvals@google.com</a></li>
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</ul>
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<p>Use the <a
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href="https://docs.google.com/forms/d/1YE5gZpAAcFKjYcUddCsK1Bv9a9Y-luaLVnkazVlaJ2w/viewform">Android
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and Google Play Brand Permissions Inquiry form</a> to submit any marketing
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reviews or brand inquires. Typical response time is at least one week.</p>
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