2015-11-13 13:09:12 -08:00
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page.title=Understand Where Your Users Come From
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page.metaDescription=Use the Developer Console to identify the channels that bring the greatest volume of high-value users.
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page.image=images/cards/distribute/users/user-acquisition.jpg
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2015-11-19 14:23:35 -08:00
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page.tags="user acquisition, reports, cohorts"
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2015-11-13 13:09:12 -08:00
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Xnonavpage=true
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@jd:body
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<div id="qv-wrapper">
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<div id="qv">
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<h2>In this document</h2>
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<ol>
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<li>TOC item</li>
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</ol>
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</div>
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</div>
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-->
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<p>
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Whether you pay to acquire users or not, you want to focus your acquisition
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efforts on the channels that bring you the greatest volume of high-value
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users. It’s now easy to identify those channels from the User Acquisition
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page in the Developer Console.
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</p>
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<img src="{@docRoot}images/distribute/googleplay/dev-console_conversion-funnel.png"
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srcset="{@docRoot}images/distribute/googleplay/dev-console_conversion-funnel.png 1x,
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{@docRoot}images/distribute/googleplay/dev-console_conversion-funnel_2x.png 2x"
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width="500">
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<p>
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From the performance report you can follow users — whether originating as
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organic or paid traffic — from discovery to installation then onto their
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purchase of your in-app products, with convenient predefined reporting
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criteria. With the improved understanding of where your most valuable users
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come from, you can better focus your efforts.
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</p>
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<p>
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Learn more about how to <a href=
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"https://support.google.com/googleplay/android-developer/answer/6263332"
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class="external-link">measure your app’s user acquisition channels.</a>
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</p>
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<h2 id="how-to">How to use the User Acquisition performance report</h2>
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<ul>
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<li>
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<strong>Compare cohorts:</strong> In this report, a <em>cohort</em> is a
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group of users who’ve visited your app’s store listing during a selected
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date range. For example, if you update your app’s icon on the Play Store,
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you’ll want to see how the change affects installs and in-app purchases.
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You can do this by selecting cohorts before and after your app update, and
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measure how your change impacted conversion rates.
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</li>
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<li>
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<strong>Examine acquisition channels:</strong> For your defined cohort, you
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can explore how user behaviour and value differ between acquisition
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channels, such as organic Play Store traffic, AdWords campaigns, tracked
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channels, and searches. Drill down into specific channels to explore user
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behaviour in detail.
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</li>
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<li>
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<strong>See users:</strong> Get stats for all the <strong>store listing
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visitors</strong> (users who visited your app’s store listing) and
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<strong>installers</strong>. This helps you understand how prospects are
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converting into users.
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</li>
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<li>
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<strong>See buyers:</strong> If you sell in-app products, the funnel report
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can also tell you about <strong>new buyers</strong> and <strong>repeat
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buyers</strong>. This helps you understand how quickly your in-app products
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and subscriptions are gaining traction with users.
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</li>
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</ul>
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<p class="aside">
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<strong>Tip:</strong> If you’re directing your users to your mobile app from
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your website, you can track conversions by adding a UTM campaign source and a
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campaign name tag to the <a href=
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"https://developers.google.com/analytics/devguides/collection/android/v4/campaigns#google-play-url-builder"
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class="external-link">Google Play store URL.</a>
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</p>
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<p style="clear:both">
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</p>
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<div class="dynamic-grid">
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<div class="headerLine">
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<h2 id="related-resources">Related Resources</h2>
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</div>
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<div class="resource-widget resource-flow-layout col-13"
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data-query="collection:distribute/googleplay/useracquisition/related"
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data-sortOrder="-timestamp"
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