63 lines
2.8 KiB
Plaintext
63 lines
2.8 KiB
Plaintext
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page.title=Open Marketplace
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walkthru=1
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@jd:body
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<style>
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blockquote {
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color:#9933CC;
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}
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</style>
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<p>Android offers an open distribution model, not a walled garden. Once you’ve developed an
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app for Android and want to distribute it, you have choice.</p>
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<p>Your final application is contained in an APK file that you can make available to users any
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way you want. For example, you can upload it to your own web site to allow visitors to
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install it onto their devices. More often, you’ll want to use a trusted
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marketplace where users can discover and search for your apps.</p>
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<p>How you choose to distribute your app affects precisely how many users your app will reach. Which
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distribution provider you choose also affects the kinds of services available to you as a publisher,
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such as licensing and in-app billing APIs, user bug reports, installation analytics, marketing
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services, and more.</p>
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<p>Among your choices is Google Play, the premier marketplace for selling and distributing apps
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to Android users around the world. When you publish an app on Google Play, you reach hundreds of
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millions of customers in over 130 countries.</p>
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<h3>Your business, your customers</h3>
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<blockquote>Google Play makes your apps available to your customers
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immediately</blockquote>
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<p>As an open marketplace, Google Play puts you in control of your business and makes it easy for
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you to manage how you sell your products. You can publish whenever you want, as often as you want,
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and to the exact set of customers you want.</p>
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<h3>Visibility for your apps</h3>
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<p>Beyond growing your customer base, Google Play helps you build visibility and engagement across
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your apps and brand. As your apps rise in popularity, Google Play gives you higher placement in
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weekly "top" lists and offers promotional slots in curated collections. You can engage customers
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using rich, colorful product pages that feature app screenshots, videos, and user reviews, as well
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as cross-marketing links to your other products.</p>
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<h3>Flexible monetizing and distribution</h3>
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<blockquote class="right">You can distribute
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your apps free or priced and you can sell in-app products for additional revenue</blockquote>
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<p>Google Play offers a choice of monetizing options to meet your business needs. You control the
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pricing of your apps and in-app products—you can set and change prices at any time, even
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individually in local currencies around the world. On purchase, Google Play handles transactions in
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the buyer’s currency and makes payouts in your own currency.</p>
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<p>After publishing, you can manage the distribution of your app. You can distribute broadly to all
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markets and devices or focus on specific segments, devices, or ranges of hardware capabilities.
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Google Play provides the tools for controlling distribution and ensures that your app is available
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only to the users who you are targeting.</p>
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